A luxurious Rolex showroom featuring green and wooden accents. Display cases with watches are on the left, with plush green chairs and a consultation desk on the right. The Rolex logo is visible on the back wall, and potted plants add a touch of elegance.

Rolex at Long's Jewelers

For nearly 150 years, Long’s Jewelers has served as a foremost pillar of Boston’s luxury jewelry and timepiece market - a position we don’t take lightly.

Discover Rolex at one of five Long’s locations throughout New England, including showrooms in Burlington, Braintree, Peabody and Nashua, as well as our dedicated Rolex Boutique – a destination for watch enthusiasts based in Boston’s Back Bay.