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A luxurious Rolex showroom featuring green and wooden accents. Display cases with watches are on the left, with plush green chairs and a consultation desk on the right. The Rolex logo is visible on the back wall, and potted plants add a touch of elegance.

Rolex at Long's Jewelers

For nearly 150 years, Long’s Jewelers has served as a foremost pillar of Boston’s luxury jewelry and timepiece market - a position we don’t take lightly.

Discover Rolex at one of four Long’s locations throughout New England, including showrooms in Burlington, Braintree and Peabody, as well as our dedicated Rolex Boutique – a destination for watch enthusiasts based in Boston’s Back Bay.

Our Rolex showrooms

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Our Rolex team

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Our Rolex history

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Gold

Discover Rolex
Close-up of a luxury watch showing intricate details of the gold crown, fluted bezel, and a polished side. The crown features a logo with a crown symbol, indicative of a prestigious brand. The image highlights the watch's craftsmanship and sophisticated design.

Rolex watches

New watches 2026

Rolex accessories
Close-up of a gold Rolex crown winding button against a white background. The crown handle with vertical grooves is depicted above the button, showing intricate details of the iconic Rolex crown logo engraved on both components. Soft lighting highlights the metallic textures.

Watchmaking
A gloved hand holds a luxury wristwatch with a two-tone metal band and a fluted bezel. The watch has a champagne-colored dial and features a date window. The second hand is adjusted using the crown by another hand without a glove.

Servicing

Oyster Story
A modern, elegant jewelry store interior featuring wooden paneling, green bar stools, glass display cases with jewelry, artwork on the wall, and beige marble flooring. The well-lit space has a cozy seating area in the back.

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