Welcome to Long's Jewelers

Official Rolex Jeweler

Long’s Jewelers is proud of be an Official Rolex Jeweler and has collections of Rolex watches available in five stores throughout Massachusetts and New Hampshire. Long’s guarantees the authenticity of each and every part of your Rolex watch plus we have certified, expert watchmakers on premise to provide timely, professional watch services and after sales support. Browse the Rolex collection below, or simply contact us to book an appointment with our dedicated staff, who can help you make the choice that will last a lifetime.

Experience a Rolex

Rolex Watches

Rolex watches are crafted from the finest raw materials and assembled with scrupulous attention to detail. Every component is designed, developed and produced to the most exacting standards.

Five Showrooms in New England

Rolex at Long's

Long’s Jewelers is a family business with over a century of history and five locations throughout Massachusetts & New Hampshire. Each of our stores are proudly Official Rolex Jewelers, they are located in Boston, Braintree, Burlington, Peabody & Nashua, NH, and they offer a complete selection of Rolex timepieces, as well as dedicated after sale services.

Our dedicated Rolex sales teams and Rolex-trained watchmakers are amongst the most knowledgeable and service driven in the USA. Get in touch today to begin your Rolex journey with Long’s, at any of our New England locations.

Official Rolex Jeweler

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Watchmaking, the Rolex way

Pioneer in the development of the wristwatch, Rolex designs, develops and produces in-house all the essential components of its watches, from the casting of the gold alloys to the machining, crafting, assembly and finishing of the movement, case, dial and bracelet.

Rolex is at the origin of numerous major watchmaking innovations, and has registered over 400 patents in the course of its history. Switzerland is the crucible where Rolex watches are brought to life thanks to the know-how and commitment of more than 6,000 employees at the brand’s four sites, all at the cutting edge of watch making technology.