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Rolex new watches 2026 - Long's Jewelers

Rolex celebrates a century of watchmaking accomplishments and paves the way for future triumphs. Materials science, dial-making artistry and horological performance: the watches presented this year usher in a new era of achievement and innovation, stamped with an even more exacting Superlative Chronometer certification symbolized, as ever, by the green seal.

Oyster Perpetual 41

New watches 2026

Oyster Perpetual 41
Oyster Perpetual 36

New watches 2026

Oyster Perpetual 36
Oyster Perpetual 28 & 34

New watches 2026

Oyster Perpetual 28 & 34
Datejust 41

New watches 2026

Datejust 41
Yacht-Master II

New watches 2026

Yacht-Master II

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Gold

Discover Rolex
Close-up of a luxury watch showing intricate details of the gold crown, fluted bezel, and a polished side. The crown features a logo with a crown symbol, indicative of a prestigious brand. The image highlights the watch's craftsmanship and sophisticated design.

Rolex watches
New watches 2026

New watches 2026
Rolex accessories

Rolex accessories
Close-up of a gold Rolex crown winding button against a white background. The crown handle with vertical grooves is depicted above the button, showing intricate details of the iconic Rolex crown logo engraved on both components. Soft lighting highlights the metallic textures.

Watchmaking
A gloved hand holds a luxury wristwatch with a two-tone metal band and a fluted bezel. The watch has a champagne-colored dial and features a date window. The second hand is adjusted using the crown by another hand without a glove.

Servicing
Oyster Story

Oyster Story
A modern, elegant jewelry store interior featuring wooden paneling, green bar stools, glass display cases with jewelry, artwork on the wall, and beige marble flooring. The well-lit space has a cozy seating area in the back.

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Rolex crown

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