A luxury silver wristwatch with a black face and rotating bezel is prominently displayed against a smooth gradient background transitioning from light green to teal. The watch's metallic links and detailed craftsmanship are highlighted.


New watches 2024

Grand slam of show jumping promotion

Rolex and equestrianism

Rolex Grand Slam of Show Jumping 

Learn More
Rolex watch crown

Rolex and watchmaking

Excellence in the making

Learn More

Welcome to Long's Jewelers

Official Rolex Jeweler in Greater Boston

Long's is proud to be part of the worldwide network of Official Rolex Jewelers, allowed to sell and maintain Rolex Watches.