Our Story

Long’s Jewelers is a family-owned and operated full-service jeweler with five stores throughout Massachusetts and New Hampshire. New England’s love affair with Long’s began in 1878 when Thomas Long, a Massachusetts native, opened his Boston-based jewelry business. Since then, Long’s has become the foundation of Boston’s luxury jewelry and timepiece market.

Long’s has changed over the past 140 years, but the philosophy of the company remains true to its heritage: offer only the highest quality product and uncompromising service at the best possible value. We take our position as New England’s favorite jeweler very seriously and we take enormous pride in celebrating the biggest moments in our customers’ lives.

Come visit us in person to see a wide assortment of only the best jewelry and timepieces on the market.