A luxury store interior featuring a display counter with beige and brown finishes. Green cushioned chairs are arranged around the counter. Behind the counter, there are three illuminated display cases with watches. The walls have textured, beige stone panels.

Our Rolex showrooms

With locations, expert staff and special equipment in Massachusetts and New Hampshire, we can guarantee the authenticity of each and every part of your Rolex. Let us help you make the choice that will last you a lifetime, or answer any inquiry you may have.

Rolex Boutique, Boston

Welcome to the Rolex Boutique at 8 Newbury Street in Boston. Here, the tradition of offering an authentic Rolex experience continues. With a diverse selection of watches and the highest standards of service, the Rolex Boutique will ensure a lifetime of satisfaction and quality from your Rolex. Visit us on Newbury Street to experience our Best of Boston recognized service, quality, and expertise in timepieces.

Braintree, MA

With a home in the heart of the South Shore for over 50 years, Long’s in Braintree is proud to be an Official Rolex Jeweler. Our beautiful freestanding showroom in Braintree is located right off of exit 6 on 93 in the former Barnes & Noble building. Visit us in Braintree to experience our expertise, service, quality and convenience, which set us apart from all others in the area.

A luxury jewelry store with Rolex branding on a green backlit sign. The store features wooden display cases with various watches, a desk with a chair, and elegant lighting. The layout is minimalist and modern, with a mix of wood and glass elements.

Burlington, MA

Long’s award winning flagship store in Burlington has been serving the area for decades! We are proud to be an Official Rolex Jeweler and we have two Rolex trained watchmakers on site to provide exceptional and timely service. Our store is conveniently located across the street from the mall and just minutes from Routes 128, 95 and 3. Visit us to experience our Best of Boston recognized service, quality and expertise in timepieces and jewelry.

Nashua, NH

Long’s Nashua-based location opened in sales tax-free New Hampshire in 2016 and is proud to be an Official Rolex Jeweler. We are conveniently located on the Daniel Webster Highway in Nashua, just steps from the Massachusetts border and right next to Jordan’s Furniture. Visit us in Nashua to experience our Best of Boston recognized service, quality and expertise in timepieces and jewelry.

A luxurious watch boutique interior featuring wooden walls and three illuminated display cases showcasing Rolex watches. A display counter with a glass case occupies the left side, and a desk with green chairs and decorative vases with flowers is on the right.

Peabody, MA

Long’s has roots in the Northshore going back over 50 years! We have been at our 35 Cross Street for a decade and we are proud to be the only Official Rolex Jeweler on the Northshore. In our Peabody location, you will experience a beautiful, relaxed setting coupled with our timepiece and jewelry experts, all conveniently located directly across the street from the mall.