World of Rolex

Published on August 28, 2024

Rolex & The US Open

The US Open is the final Grand Slam® tournament of the tennis season. As a privileged partner of the sport worldwide for almost 50 years, Rolex has been the event’s Official Timekeeper since 2018.

Published on July 11, 2024

Rolex & The Open: golf's oldest major 2024

The partnership between Rolex and golf began in 1967 when Arnold Palmer became the sport’s first Testimonee. Since then, the brand has become Official Timekeeper and is a principal partner of many leading events and stakeholders in the game.

Published on July 04, 2024

Rolex and The Amundi Evian Championship 2024

Rolex is Partner and Official Timekeeper of golf’s only Major to be staged in continental Europe. The Amundi Evian Championship is played every July at the Evian Resort Golf Club in Évian-les-Bains, France. This demanding course is nestled between the pristine shores of Lake Geneva and the snow-capped Alps. Created in 1994, this women’s tournament was elevated to Major status in 2013.

Published on June 29, 2024

Rolex and The Championships, Wimbledon 2024

Rolex first partnered with The Championships, Wimbledon, in 1978. The world’s oldest tennis tournament is the temple of lawn tennis and of the original game. It is also where athletes become legends.

Published on June 10, 2024

The 24 hours of Le Mans 2024

The 92nd edition of the 24 Hours of Le Mans, a race that celebrates endurance and motor sport excellence, takes places on June 15 and 16, 2024. Rolex has been the Official Timepiece of this legendary event since 2001.

Published on May 30, 2024

Rolex Grand Slam of Show Jumping 2024

Equestrian life and sports have deeply influenced the history of New England. In the late 19th century, Boston’s North Shore emerged as the premier summer colony for affluent Bostonians, many of whom were passionate equestrians....

Published on May 30, 2024

SailGP 2024

Boston has a special relationship with the sea. The coastline has been a center of trade since the 16th century, but is now also a popular destination for watercraft of all shapes and sizes, from...

Published on May 29, 2024

A voyage into the world of Rolex

As part of the New England community since 1878, Long’s Jewelers knows how history shapes our relationships. For generations, people from all over Massachusetts and New Hampshire, have come to us to celebrate their milestones.

Published on October 02, 2023

Rolex And The Ryder Cup 2023

The game of golf has produced a legendary share of superstars. Fans of the sport are currently living in a golden age of athleticism with legends like Rory McIlroy playing alongside a new generation of...

Published on September 05, 2023

Rolex & The US Open 2023

2023 has provided tennis fans with a fantastic season. It’s a thrilling time to witness both seasoned players at the top of their game and the next generation of legends making their mark. Who can...

Published on July 21, 2023

Rolex & The Open: Golf’s Oldest Major 2023

Just an hour and a half drive from Long’s Newbury Street Rolex Boutique is the home of the Newport Rhode Island Golfing Club where the first precursor to the USGA was formed in 1894 –...

Published on July 17, 2023

Rolex and The Championships, Wimbledon 2023

Rolex first partnered with The Championships, Wimbledon, in 1978. The world’s oldest tennis tournament is the temple of lawn tennis and of the original game. It is also where athletes become legends. Rolex is the...

Published on September 08, 2022

Rolex and the US Open: An event to remember 2022

New Englanders love tennis. The Tennis and Racquet Club, which opened in 1902 in Boston is one of the oldest courts in the United States of America.

Published on July 10, 2022

Rolex and the championship Wimbledon 2022

At Long’s, we value enduring relationships. Our love for the New England community began in 1878 when Thomas Long, a Massachusetts native, opened his Boston-based jewelry business. We’re proud of our partnership with Rolex of...