2023 has provided tennis fans with a fantastic season. It’s a thrilling time to witness both seasoned players at the top of their game and the next generation of legends making their mark. Who can forget the 136th edition of The Championships, Wimbledon which saw Rolex Testimonee Carlos Alcaraz claim his first Wimbledon title and secure his second Grand Slam?
Luckily for those of us in the North East, we have one more opportunity to savor some spectacular competition. The US Open, held at the Arthur Ashe Stadium in Flushing, Queens, draws spectators from around the globe to witness world class play. Here in the Boston area, the Long’s team and many of our clients will be watching not just because of our love of the sport, but also because of our long standing relationship the event’s Official Timekeeper, Rolex.
As a family-run company, Long’s believes in tradition as well passing the torch on from generation to generation. Like The US Open and Rolex, these values fuel our passion to bring our community nothing but the best.
The US Open is the final Grand Slam® tournament of the tennis season. As a privileged partner of the sport worldwide, Rolex has been associated with this event since 2018.
As a vital partner of tennis, Rolex has been Official Timekeeper of the US Open since 2018.
Inaugurated in 1881, this tournament has been played on the hard surface at Flushing Meadows, New York, since 1978. Among the 17 competition courts is the largest in the world, Arthur Ashe Stadium, with a seating capacity of more than 23,500.
The US Open is known for its electric ambience, a reflection of New York itself, “the city that never sleeps”. At this vibrant, dynamic event – played at the USTA Billie Jean King National Tennis Center – the action also unfolds in the stands, where spectators are not afraid to give voice to their excitement.
During matches, the energy emanating from the fans, the court and the city converge to galvanize the players.
Amid this incandescent atmosphere, matches at this Grand Slam have become the stuff of legend. The five consecutive titles Roger Federer won at Flushing Meadows from 2004 to 2008 are etched in memory.
Among its other tennis Testimonees, Rolex counts a host of fellow US Open winners: Rod Laver, Chris Evert, Stefan Edberg, Pat Rafter, Justine Henin, Juan Martín del Potro, Angelique Kerber, Sloane Stephens, Bianca Andreescu and Dominic Thiem. In 2022, Iga Świątek and Carlos Alcaraz added their names to this impressive list.
They embody technical precision and the quest to become a better version of oneself.
The US Open is fertile ground for innovation in tennis. From introducing the tiebreak and scheduling games at night, to implementing Hawk-Eye Live – a digital refereeing system that makes line calls immediately – every effort is made to ensure the tournament remains as compelling as ever.
Since Rolex first partnered with The Championships, Wimbledon, in 1978, the brand has enjoyed a privileged relationship with tennis, one founded on shared values: the perpetual quest for excellence, a passion for precision and innovation, the elegance of movement, unwavering effort, a respect for tradition and the drive to always push beyond personal limits.
Over the years, Rolex has extended its involvement in the sport, becoming the Premium Partner of world tennis in both the men’s and women’s game.
The brand supports most of the major competitions, including all four Grand Slam® tournaments, the season-ending ATP and WTA Finals, the high-status ATP Masters and WTA 1000 tournaments, and the premier international team contests, the Davis Cup Finals and the Laver Cup.
The Long’s team invites you to visit one of our locations in Massachusetts and New Hampshire to discover which Rolex model is the best match for your lifestyle. As an Official Rolex Retailer, we are the only retailers allowed to sell Rolex watches. With the necessary skills and technical know-how, we will help you make the choice that will last a lifetime.
The 92nd edition of the 24 Hours of Le Mans, a race that celebrates endurance and motor sport excellence, takes places on June 15 and 16, 2024. Rolex has been the Official Timepiece of this legendary event since 2001.
Published on September 05, 2023
Created in 1923, the 24 Hours of Le Mans is the oldest and one of the most prestigious car races in the world. A stern test of the reliability of the machines as well as the physical and mental stamina of the drivers, Le Mans attracts some of the greatest names in motor sport. On the 8.4-mile (13.6 kilometers) Circuit de la Sarthe in northwest France, some 62 cars, each with teams of three drivers, race against each other, divided into two Prototype and one GT Class. The winning team is the one which covers the greatest distance in 24 hours, some 3,293 miles (5,300 kilometers). Rolex has been the Official Timepiece of the race since 2001.
Since its inaugural edition, the mythical event has been an ideal testing ground for the many advances in motor sport technologies. The trialing of a new road surface in 1922 (still viable today), improvements to safety, engines and aerodynamics, as well as, since 2022, the requirement for all cars to run on 100 percent renewable biofuel, are among the notable developments marking a century of progress supported by this legendary endurance race. New automotive manufacturers contesting the top class in 2024 include Alpine, BMW and Lamborghini, emphasizing the importance and relevance of the event for the car industry.
Tom Kristensen has well and truly earned his nickname. The most successful driver in the legendary race’s history, he won it a record nine times, starting with his debut in 1997. A Rolex Testimonee since 2010, the Danish racing driver was FIA World Endurance champion in 2013. “You carry a win at Le Mans with you forever. I feel proud and humble reflecting on the race’s legacy and Rolex’s involvement with motor sport. Together they are the perfect combination; both striving for excellence through persistence, technical innovation and human endeavor.”
The winners of the top class of the 24 Hours of Le Mans receive an Oyster Perpetual Cosmograph Daytona, specially engraved for the occasion. A legendary watch whose characteristic design has become iconic, the Cosmograph Daytona is emblematic of Rolex’s expertise. Equipped with a movement entirely designed and produced by the Rolex manufacture, it stands out by virtue of its chronometric precision as well as its unfailing reliability.
Rolex Cosmograph Daytona
The triumph of endurance
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