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Rolex watches are designed and built to last. From the conception of a Rolex watch to the time it leaves the workshops, every step of its development and manufacture follows a single critical requirement: quality. As a result, there is no limit on how long a Rolex watch can keep working, being handed down from one generation to the next, and living several lives.

Oyster Perpetual Submariner: The Reference Among Divers’ Watches
Oyster Perpetual Submariner: The Reference Among Divers’ Watches
The Oyster Perpetual Submariner and Oyster Perpetual Submariner Date, archetypes of the divers' watch, epitomize the historic link between Rolex and underwater exploration.
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Oyster Perpetual Explorer: Venturing To The Outer Limits
Oyster Perpetual Explorer: Venturing To The Outer Limits
The Oyster Perpetual Explorer and Oyster Perpetual Explorer II evolved from Rolex’s deep involvement with exploration. They go where few people venture.
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A VOYAGE INTO THE WORLD OF ROLEX
A VOYAGE INTO THE WORLD OF ROLEX
As part of the New England community since 1878, Long’s Jewelers knows how history shapes our relationships. For generations, people from all over Massachusetts and New Hampshire, have come to us to celebrate their milestones.
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ROLEX AND THE US OPEN: AN EVENT TO REMEMBER
ROLEX AND THE US OPEN: AN EVENT TO REMEMBER
New Englanders love tennis. The Tennis and Racquet Club, which opened in 1902 in Boston is one of the oldest courts in the United States of America.
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THE AUDACITY OF EXCELLENCE THE LADY-DATEJUST
THE AUDACITY OF EXCELLENCE THE LADY-DATEJUST
At Long’s, our showrooms feature a wide selection of Rolex timepieces. One of the most popular models is the Oyster Perpetual Lady-Datejust.
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Rolex and The Open: Golf's Oldest Major
Rolex and The Open: Golf's Oldest Major
New England Is notable for its passion for the game of golf. According to the Massachusetts Golf Association, the state is home to 376 golf courses.
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