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Rolex watches are designed and built to last. From the conception of a Rolex watch to the time it leaves the workshops, every step of its development and manufacture follows a single critical requirement: quality. As a result, there is no limit on how long a Rolex watch can keep working, being handed down from one generation to the next, and living several lives.

Oyster Perpetual Submariner: The Reference Among Divers’ Watches

Nov 30, 2022

The Oyster Perpetual Submariner and Oyster Perpetual Submariner Date, archetypes of the divers' watch, epitomize the historic link between Rolex and underwater exploration.

Oyster Perpetual Explorer: Venturing To The Outer Limits

Oct 25, 2022

The Oyster Perpetual Explorer and Oyster Perpetual Explorer II evolved from Rolex’s deep involvement with exploration. They go where few people venture.

A VOYAGE INTO THE WORLD OF ROLEX

Oct 21, 2022

As part of the New England community since 1878, Long’s Jewelers knows how history shapes our relationships. For generations, people from all over Massachusetts and New Hampshire, have come to us to celebrate their milestones.