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Rolex watches are designed and built to last. From the conception of a Rolex watch to the time it leaves the workshops, every step of its development and manufacture follows a single critical requirement: quality. As a result, there is no limit on how long a Rolex watch can keep working, being handed down from one generation to the next, and living several lives.

OYSTER PERPETUAL COSMOGRAPH DAYTONA: THE TRIUMPH OF ENDURANCE
OYSTER PERPETUAL COSMOGRAPH DAYTONA: THE TRIUMPH OF ENDURANCE

One For 55 years, the Daytona 24 has been the most iconic and exciting endurance race in Motorsport. The Long's jewelers family feels a special kinship to this epic event for many...

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OYSTER PERPETUAL SEA-DWELLER: CITIZEN OF THE DEEP
OYSTER PERPETUAL SEA-DWELLER: CITIZEN OF THE DEEP

  Given Boston’s maritime heritage, the Long’s Jewelers team holds a cultural affinity towards the sea — and the Rolex Sea-Dweller is no exception. Anyone who has spent time in the New...

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Perpetual Sky-Dweller: Mastering travel time
Perpetual Sky-Dweller: Mastering travel time

Boston and the New England area have always made a big contribution to global economy and culture. Whether trading tea in the 17th century to leading the world in bio-technology...

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Cutting-edge Classicism
Cutting-edge Classicism

Innovation is a tradition at Long’s — a family-owned and operated jeweler that was founded in 1878. It is a philosophy that Long’s shares with Rolex. The watchmaker is always...

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Oyster Perpetual Air-King: The Sky Is The Limit
Oyster Perpetual Air-King: The Sky Is The Limit

Because of our proximity to the Atlantic Ocean, New England has a rich lineage in both maritime and aviation innovation. Boston’s Logan International Airport became one of the first transatlantic...

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Oyster Perpetual GMT-Master II The Cosmopolitan Watch
Oyster Perpetual GMT-Master II The Cosmopolitan Watch

One of the things we love about our Boston-area community is how international it is. New Englanders are constantly traversing time zones whether they are Face Timing with friends or...

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