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Rolex watches are designed and built to last. From the conception of a Rolex watch to the time it leaves the workshops, every step of its development and manufacture follows a single critical requirement: quality. As a result, there is no limit on how long a Rolex watch can keep working, being handed down from one generation to the next, and living several lives.

Celebrating The Full Rolex Experience In Boston
Celebrating The Full Rolex Experience In Boston

This May, Boston-based Long’s Jewelers is celebrating a significant achievement: the one-year anniversary of the city’s first Rolex boutique in the Back Bay shopping destination of Newbury Street. This two-story...

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A Sneak Peek At Two Of Rolex’s Most Anticipated New Watches
A Sneak Peek At Two Of Rolex’s Most Anticipated New Watches
Always in search of the latest and greatest timepieces, the Long’s Jewelers team travelled From Boston to Geneva for Watches & Wonders to bring you the first look at Rolex’s newest releases. 
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