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A close-up of a silver Rolex wristwatch with a patterned dial, displayed at an angle against a blurred cityscape and mountain background.

Rolex new watches 2025 - Long's Jewelers

Rolex unveils its new watches, conceived by the perpetually active imagination that imbues the entire manufacture.
 Its singular approach to watchmaking drives innovation in all areas of the art. From the movements to cases and bracelets, from design to the choice of materials, the latest creations offered by Rolex attest to undiminished creative spirit, constantly elevated standards, and an unswerving desire to push back the limits of excellence. These new watches are born of visionary achievements in watchmaking that pave the way to new horizons.

A silver Rolex wristwatch is displayed against a blurred cityscape with blue mountains and a gradient sky in the background.

New watches 2025

The Land-Dweller
A stainless steel wristwatch with a green dial and black bezel is displayed under dramatic green lighting with a glowing arc in the background.

New watches 2025

The GMT-Master II
A silver Rolex wristwatch with a light blue dial is displayed upright against a softly blurred pastel background.

New watches 2025

The Oyster Perpetual
A gold Rolex wristwatch with a white dial is displayed upright on a gold surface against a soft, light-filled background.

New watches 2025

The 1908
A gold wristwatch with a red face, diamond hour markers, and a date display, shown against a blurred city lights background.

New watches 2025

The Datejust
A Rolex Daytona watch with a gold case, light blue dial, black subdials, and black rubber strap is displayed against a blurred, dynamic background.

New watches 2025

Exclusive dials

Second hand, new life

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Gold

Discover Rolex
Close-up of a luxury watch showing intricate details of the gold crown, fluted bezel, and a polished side. The crown features a logo with a crown symbol, indicative of a prestigious brand. The image highlights the watch's craftsmanship and sophisticated design.

Rolex watches
Festive selection

Festive selection
Rolex accessories

Rolex accessories
New watches 2025

New watches 2025
Close-up of a gold Rolex crown winding button against a white background. The crown handle with vertical grooves is depicted above the button, showing intricate details of the iconic Rolex crown logo engraved on both components. Soft lighting highlights the metallic textures.

Watchmaking
A gloved hand holds a luxury wristwatch with a two-tone metal band and a fluted bezel. The watch has a champagne-colored dial and features a date window. The second hand is adjusted using the crown by another hand without a glove.

Servicing
A modern jewelry store interior with wooden walls and marble flooring. Display cases with jewelry are on the left, and green chairs with wooden tables are on the right. At the back, there is more seating and a framed picture on the wall.

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