Rolex watches are designed and built to last. From the conception of a Rolex watch to the time it leaves the workshops, every step of its development and manufacture follows a single critical requirement: quality. As a result, there is no limit on how long a Rolex watch can keep working, being handed down from one generation to the next, and living several lives.
Jul 13, 2023
One of the most iconic timepieces, the Rolex Datejust has a celebrated history of delivering both precision, endurance and style. These are values the watch shares with “the King’s sport”,...
Jul 11, 2023
Boston has a special relationship with the sea. The coastline has been a center of trade since the 16th century, but is now also a popular destination for watercraft of...
Jun 27, 2023
Khoudia Touré, 2018–2019 protégée in dance, with her mentor, the renowned Canadian choreographer Crystal Pite. From painting and sculpture showcased at the Museum of Fine Arts to the thrilling modern...
Jun 20, 2023
At Long’s, we honor tradition —we’ve been serving the New England community since 1878 when Thomas Long, a Massachusetts native, opened his Boston-based jewelry business. Our loyal community has endured...
May 9, 2023
Generations of Boston-area race fans have made the annual pilgrimage to Montreal for the Pirelli Canada GP to watch top teams whip around the Circuit Gille Villeneuve. And thanks to...
May 2, 2023
Watches and Wonders, held in Geneva in March, is the world’s most important gathering of watchmakers, buyers and collectors. Long’s is pleased to share the latest news and introductions from...
