Rolex watches are designed and built to last. From the conception of a Rolex watch to the time it leaves the workshops, every step of its development and manufacture follows a single critical requirement: quality. As a result, there is no limit on how long a Rolex watch can keep working, being handed down from one generation to the next, and living several lives.
Oct 2, 2023
The game of golf has produced a legendary share of superstars. Fans of the sport are currently living in a golden age of athleticism with legends like Rory McIlroy playing...
Sep 18, 2023
The Rolex Oyster Perpetual Submariner family is one of the most robust and elegant expressions of a classic dive watch. Dive watches are favored among Long’s customers because of their...
Sep 5, 2023
2023 has provided tennis fans with a fantastic season. It’s a thrilling time to witness both seasoned players at the top of their game and the next generation of legends...
Aug 22, 2023
When Thomas Long, a Massachusetts native, opened his Boston-based jewelry business in 1878, New England’s love affair with the sea was already an integral part of the region’s essence. From...
Aug 16, 2023
In many ways, the Long’s team is a matchmaker for New England watch enthusiasts. The Boston-area community has been visiting our family-run business for generations to mark important milestones....
Jul 21, 2023
Just an hour and a half drive from Long’s Newbury Street Rolex Boutique is the home of the Newport Rhode Island Golfing Club where the first precursor to the USGA...
