Rolex GMT-Master II watch on a blue green gradient background

Rolex new watches 2024 - Long's Jewelers

With its latest creations, Rolex brings a fresh new look to some of its most iconic models.

Offering unique harmonies of materials, colors and textures, the 2024 watches illustrate a desire to constantly reawaken watchmaking emotions, while demonstrating uncompromising quality down to the smallest detail. Thanks to the brand’s in-house mastery of watchmaking expertise, the new timepieces play with contrasts to achieve a harmonious balance of functionality and aesthetics, performance and preciousness, tradition and innovation.