< Back Rolex & The US Open Sep 5, 2023 < Back 2023 has provided tennis fans with a fantastic season. It’s a thrilling time to witness both seasoned players at the top of their game and the next generation of legends making their mark. Who can forget the 136th edition of The Championships, Wimbledon which saw Rolex Testimonee Carlos Alcaraz claim his first Wimbledon title and secure his second Grand Slam? Luckily for those of us in the North East, we have one more opportunity to savor some spectacular competition. The US Open, held at the Arthur Ashe Stadium in Flushing, Queens, draws spectators from around the globe to witness world class play. Here in the Boston area, the Long’s team and many of our clients will be watching not just because of our love of the sport, but also because of our long standing relationship the event’s Official Timekeeper, Rolex. As a family-run company, Long’s believes in tradition as well passing the torch on from generation to generation. Like The US Open and Rolex, these values fuel our passion to bring our community nothing but the best. The US Open is the final Grand Slam® tournament of the tennis season. As a privileged partner of the sport worldwide, Rolex has been associated with this event since 2018. As a vital partner of tennis, Rolex has been Official Timekeeper of the US Open since 2018. Inaugurated in 1881, this tournament has been played on the hard surface at Flushing Meadows, New York, since 1978. Among the 17 competition courts is the largest in the world, Arthur Ashe Stadium, with a seating capacity of more than 23,500. A fusion of energy The US Open is known for its electric ambience, a reflection of New York itself, “the city that never sleeps”. At this vibrant, dynamic event – played at the USTA Billie Jean King National Tennis Center – the action also unfolds in the stands, where spectators are not afraid to give voice to their excitement. During matches, the energy emanating from the fans, the court and the city converge to galvanize the players. Rolex Testimonees and the US Open Amid this incandescent atmosphere, matches at this Grand Slam have become the stuff of legend. The five consecutive titles Roger Federer won at Flushing Meadows from 2004 to 2008 are etched in memory. Among its other tennis Testimonees, Rolex counts a host of fellow US Open winners: Rod Laver, Chris Evert, Stefan Edberg, Pat Rafter, Justine Henin, Juan Martín del Potro, Angelique Kerber, Sloane Stephens, Bianca Andreescu and Dominic Thiem. In 2022, Iga Świątek and Carlos Alcaraz added their names to this impressive list. They embody technical precision and the quest to become a better version of oneself. The tournament of trailblazers The US Open is fertile ground for innovation in tennis. From introducing the tiebreak and scheduling games at night, to implementing Hawk-Eye Live – a digital refereeing system that makes line calls immediately – every effort is made to ensure the tournament remains as compelling as ever. Rolex and tennis: partners for more than 40 years Since Rolex first partnered with The Championships, Wimbledon, in 1978, the brand has enjoyed a privileged relationship with tennis, one founded on shared values: the perpetual quest for excellence, a passion for precision and innovation, the elegance of movement, unwavering effort, a respect for tradition and the drive to always push beyond personal limits. Over the years, Rolex has extended its involvement in the sport, becoming the Premium Partner of world tennis in both the men’s and women’s game. The brand supports most of the major competitions, including all four Grand Slam® tournaments, the season-ending ATP and WTA Finals, the high-status ATP Masters and WTA 1000 tournaments, and the premier international team contests, the Davis Cup Finals and the Laver Cup. Visit us to discover first-hand the Datejust The Long’s team invites you to visit one of our locations in Massachusetts and New Hampshire to discover which Rolex model is the best match for your lifestyle. As an Official Rolex Retailer, we are the only retailers allowed to sell Rolex watches. With the necessary skills and technical know-how, we will help you make the choice that will last a lifetime.