Name: Rolex Datejust 31
Brand: Rolex

Rolex

Datejust 31

Oyster, 31 mm, Oystersteel, white gold and diamonds

Reference 278384RBR

$19,900

All prices are Rolex's suggested retail price before applicable taxes. Prices can be modified at any time without notice.

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Rolex Guarantee

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To ensure the precision and reliability of its timepieces, Rolex submits each watch after assembly to a stringent series of tests. All new Rolex watches purchased from one of the brand’s Official Retailers come with a five-year international guarantee. When you buy a Rolex, the Official Retailer fills out and dates the Rolex guarantee card that certifies your watch’s authenticity.

The green seal

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The five-year guarantee which applies to all Rolex models is coupled with the green seal, a symbol of its status as a Superlative Chronometer. This exclusive designation attests that the watch has successfully undergone a series of specific final controls by Rolex in its own laboratories according to its own criteria, in addition to the official COSC certification of its movement.

Rolex presentation box

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Every Rolex is delivered in a beautiful green presentation box that is both protector and keeper of the jewel that nests inside it. As the presentation box is also a symbol of giving, it is important, if you are purchasing a gift, that the recipient’s first contact with their Rolex sets the stage for revealing what lies within.

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Reference

278384RBR

Model case

Oyster, 31 mm, Oystersteel, white gold and diamonds

Bezel

Diamond-set

Water-resistance

Waterproof to 100 meters / 330 feet

Movement

Perpetual, mechanical, self-winding

Caliber

2236, Manufacture Rolex

Power reserve

Approximately 55 hours

Bracelet

Jubilee, five-piece links

Dial

White mother-of-pearl set with diamonds

Certification

Superlative Chronometer (official chronometer certification + Rolex certification after casing)

Reference

278384RBR

Model case

Oyster, 31 mm, Oystersteel, white gold and diamonds

Water-resistance

Waterproof to 100 meters / 330 feet

Bezel

Diamond-set

Dial

White mother-of-pearl set with diamonds

Bracelet

Jubilee, five-piece links

Movement

Perpetual, mechanical, self-winding

Caliber

2236, Manufacture Rolex

Power reserve

Approximately 55 hours

Certification

Superlative Chronometer (official chronometer certification + Rolex certification after casing)

Mother-of-Pearl Dial

This dial features diamonds in 18 kt gold settings. Mother-of-pearl is by its nature full of mystery and surprises. Depending on its origin, it can be pink, white, black or yellow. It differs in colour, intensity and structure according to the part of the shell from which it is extracted. At Rolex, mother-of-pearl is never artificially coloured. Instead, particular know-how and skill are devoted to simply highlighting its natural beauty and preserving the original hues. As all mother-of-pearl dials are unique pieces, an identical dial will never be found on another wrist.

Diamond-set bezel

Gem-setters, like sculptors, finely carve the precious metal to hand-shape the seat in which each gemstone will be perfectly lodged. With the art and craft of a jeweller, the stone is placed and meticulously aligned with the others, then firmly secured in its gold or platinum setting. Besides the intrinsic quality of the stones, several other criteria contribute to the beauty of Rolex gem-setting: the precise alignment of the height of the gems, their orientation and position, the regularity, strength and proportions of the setting as well as the intricate finishing of the metalwork. A sparkling symphony to enhance the watch and enchant the wearer.

White Rolesor

Gold is coveted for its lustre and nobility. Steel reinforces strength and reliability. Together, they harmoniously combine the best of their properties. A true Rolex signature, Rolesor has featured on Rolex models since the early 1930s, and was trademarked as a name in 1933. It is one of the prominent pillars of the Oyster Perpetual collection.

Model availability

All Rolex watches are assembled by hand with the utmost care to ensure exceptional quality. Such high standards naturally restrict Rolex production capacity and, at times, the demand for Rolex watches outpaces this capacity.

Therefore, the availability of certain models may be limited. New Rolex watches are exclusively sold by Official Rolex Jewelers, who receive regular deliveries and independently manage the allocation and sales of watches to customers.

Long's Jewelers is proud to be part of the worldwide network of Official Rolex Jewelers and can provide information on the availability of Rolex watches.