Name: Rolex Datejust 31
Brand: Rolex

Rolex

Datejust 31

Oyster, 31 mm, yellow gold

Reference 278278

$36,300

All prices are Rolex's suggested retail price before applicable taxes. Prices can be modified at any time without notice.

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Rolex Guarantee

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To ensure the precision and reliability of its timepieces, Rolex submits each watch after assembly to a stringent series of tests. All new Rolex watches purchased from one of the brand’s Official Retailers come with a five-year international guarantee. When you buy a Rolex, the Official Retailer fills out and dates the Rolex guarantee card that certifies your watch’s authenticity.

The green seal

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The five-year guarantee which applies to all Rolex models is coupled with the green seal, a symbol of its status as a Superlative Chronometer. This exclusive designation attests that the watch has successfully undergone a series of specific final controls by Rolex in its own laboratories according to its own criteria, in addition to the official COSC certification of its movement.

Rolex presentation box

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Every Rolex is delivered in a beautiful green presentation box that is both protector and keeper of the jewel that nests inside it. As the presentation box is also a symbol of giving, it is important, if you are purchasing a gift, that the recipient’s first contact with their Rolex sets the stage for revealing what lies within.

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Reference

278278

Model case

Oyster, 31 mm, yellow gold

Bezel

Fluted

Water-resistance

Waterproof to 100 metres / 330 feet

Movement

Perpetual, mechanical, self-winding

Caliber

2236, Manufacture Rolex

Power reserve

Approximately 55 hours

Bracelet

President, semi-circular three-piece links

Dial

White mother-of-pearl set with diamonds

Certification

Superlative Chronometer (official chronometer certification + Rolex certification after casing)

Reference

278278

Model case

Oyster, 31 mm, yellow gold

Water-resistance

Waterproof to 100 metres / 330 feet

Bezel

Fluted

Dial

White mother-of-pearl set with diamonds

Bracelet

President, semi-circular three-piece links

Movement

Perpetual, mechanical, self-winding

Caliber

2236, Manufacture Rolex

Power reserve

Approximately 55 hours

Certification

Superlative Chronometer (official chronometer certification + Rolex certification after casing)

Mother-of-Pearl Dial

This dial features diamonds in 18 ct gold settings. Mother-of-pearl is by its nature full of mystery and surprises. Depending on its origin, it can be pink, white, black or yellow. It differs in colour, intensity and structure according to the part of the shell from which it is extracted. At Rolex, mother-of-pearl is never artificially coloured. Instead, particular know-how and skill are devoted to simply highlighting its natural beauty and preserving the original hues. As all mother-of-pearl dials are unique pieces, an identical dial will never be found on another wrist.

Fluted bezel

The Rolex fluted bezel is a mark of distinction. Originally, the fluting of the Oyster bezel had a functional purpose: it served to screw the bezel onto the case helping to ensure the waterproofness of the watch. It was therefore identical to the fluting on the case back, which was also screwed onto the case for waterproofness, using specific Rolex tools. Over time, the fluting became an aesthetic element, a genuine Rolex signature feature. Today the fluted bezel is a mark of distinction, in gold on this Datejust 31.

18 ct yellow gold

By operating its own exclusive foundry, Rolex has the unrivalled ability to cast the highest quality 18 ct gold alloys. According to the proportion of silver, copper, platinum or palladium added, different types of 18 ct gold are obtained: yellow, pink or white. They are made with only the purest metals and meticulously inspected in an in-house laboratory with state-of-the-art equipment, before the gold is formed and shaped with the same painstaking attention to quality. Rolex's commitment to excellence begins at the source.

Model availability

All Rolex watches are assembled by hand with the utmost care to ensure exceptional quality. Such high standards naturally restrict Rolex production capacity and, at times, the demand for Rolex watches outpaces this capacity.

Therefore, the availability of certain models may be limited. New Rolex watches are exclusively sold by Official Rolex Jewelers, who receive regular deliveries and independently manage the allocation and sales of watches to customers.

Long's Jewelers is proud to be part of the worldwide network of Official Rolex Jewelers and can provide information on the availability of Rolex watches.