Name: Rolex Datejust 31
Brand: Rolex

Rolex

Datejust 31

Oyster, 31 mm, Oystersteel and Everose gold

Reference 278241

$14,200

All prices are Rolex's suggested retail price before applicable taxes. Prices can be modified at any time without notice.

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Rolex Guarantee

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To ensure the precision and reliability of its timepieces, Rolex submits each watch after assembly to a stringent series of tests. All new Rolex watches purchased from one of the brand’s Official Retailers come with a five-year international guarantee. When you buy a Rolex, the Official Retailer fills out and dates the Rolex guarantee card that certifies your watch’s authenticity.

The green seal

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The five-year guarantee which applies to all Rolex models is coupled with the green seal, a symbol of its status as a Superlative Chronometer. This exclusive designation attests that the watch has successfully undergone a series of specific final controls by Rolex in its own laboratories according to its own criteria, in addition to the official COSC certification of its movement.

Rolex presentation box

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Every Rolex is delivered in a beautiful green presentation box that is both protector and keeper of the jewel that nests inside it. As the presentation box is also a symbol of giving, it is important, if you are purchasing a gift, that the recipient’s first contact with their Rolex sets the stage for revealing what lies within.

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Reference

278241

Model case

Oyster, 31 mm, Oystersteel and Everose gold

Bezel

Domed

Water-resistance

Waterproof to 100 meters / 330 feet

Movement

Perpetual, mechanical, self-winding

Caliber

2236, Manufacture Rolex

Power reserve

Approximately 55 hours

Bracelet

Jubilee, five-piece links

Dial

Slate

Certification

Superlative Chronometer (official chronometer certification + Rolex certification after casing)

Reference

278241

Model case

Oyster, 31 mm, Oystersteel and Everose gold

Water-resistance

Waterproof to 100 meters / 330 feet

Bezel

Domed

Dial

Slate

Bracelet

Jubilee, five-piece links

Movement

Perpetual, mechanical, self-winding

Caliber

2236, Manufacture Rolex

Power reserve

Approximately 55 hours

Certification

Superlative Chronometer (official chronometer certification + Rolex certification after casing)

Slate Dial

The sunray finish creates delicate light reflections on many dials in the Oyster Perpetual collection. It is obtained using masterful brushing techniques that create grooves running outwards from the center of the dial. Light is diffused consistently along each engraving, creating a characteristic subtle glow that moves depending on the position of the wrist. Once the sunray finish has been completed, the dial colour is applied using Physical Vapour Deposition or electroplating. A light coat of varnish gives the dial its final look.

Everose Rolesor

Gold is coveted for its lustre and nobility. Steel reinforces strength and reliability. Together, they harmoniously combine the best of their properties. A true Rolex signature, Rolesor has featured on Rolex models since the early 1930s, and was trademarked as a name in 1933. It is one of the prominent pillars of the Oyster Perpetual collection.

The Jubilee bracelet

The design, development and production of Rolex bracelets and clasps, as well as the stringent tests they face, involve advanced high technology. And, as with all the components of the watch, aesthetic controls by the human eye guarantee impeccable beauty. The Jubilee, a supple and comfortable five-piece link metal bracelet, was designed and made especially for the launch of the Oyster Perpetual Datejust in 1945.

Model availability

All Rolex watches are assembled by hand with the utmost care to ensure exceptional quality. Such high standards naturally restrict Rolex production capacity and, at times, the demand for Rolex watches outpaces this capacity.

Therefore, the availability of certain models may be limited. New Rolex watches are exclusively sold by Official Rolex Jewelers, who receive regular deliveries and independently manage the allocation and sales of watches to customers.

Long's Jewelers is proud to be part of the worldwide network of Official Rolex Jewelers and can provide information on the availability of Rolex watches.