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No pressure. No expectation. Just honest, thoughtful answers – at your pace.
Named "Boston's Best" in bridal year after year
A commitment to natural diamonds for their enduring value
Zero pressure to buy with our education-forward approach
Extensive selection of GIA-certified diamonds in all shapes and sizes
Naturally Rare
Whereas natural diamonds are formed under the earth’s surface over millions of years, lab-grown stones are mass produced and available in abundance.
Heirloom Quality
Scarcity and geological history give natural diamonds their symbolic value and enduring appeal. It’s why many view them as generational heirlooms.
Long-Term Value
Because they are abundantly available, lab-grown diamonds have little to no resale or trade-in potential. Until they are considered a sound investment, we can’t in good conscience stand behind them!
Wonderful to work with from helping find the perfect style, selecting a great stone, answering my questions and helping make a final decision.
- Daniel C.
After shopping around at other local jewelers, I knew instantly that Long's would make the best partners in helping me find the perfect engagement ring.
- Jonathan B.
I am obsessed with my engagement ring from Longs! My fiancé designed it from scratch, and it could not be more perfect!
- Karlie I.
I went in looking at engagement rings, and they took good care of me. No pressure or upselling, just honest advice.
Bought my fiancé’s engagement ring at Long’s. Every single aspect of service, pricing and atmosphere was absolutely top notch.
- Samuel K.
Their customer service is outstanding, and they are so helpful every time I come in. They even clean it anytime I visit which I love!
- Sara C.
