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New Watches

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Rolex and equestrianism

Rolex Grand Slam of Show Jumping

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Rolex and watchmaking

Excellence in the making

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Welcome to Long's Jewelers

Official Rolex Jeweler in Greater Boston

Long's is proud to be part of the worldwide network of Official Rolex Jewelers, allowed to sell and maintain Rolex Watches.

Rolex watches

A close-up shot of a luxury wristwatch focusing on the gold crown and fluted bezel. The crown bears an embossed logo, and the bezel displays sharp, detailed ridges. The watch case has a polished metallic finish, reflecting light beautifully.

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Discover the Rolex collection

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A person with long dark hair sits at a table while another person, wearing a grey suit and gloves, presents a luxury watch from a tray containing another watch. The scene is set in a high-end retail environment with a focus on elegant timepieces.

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A commitment to excellence

World of Rolex

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Close-up image of a Rolex watch face with a pen pointing towards the Rolex crown logo near the 12 o'clock mark. The watch's dial features the text

Excellence in the making

Watchmaking

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A close-up of a person’s hands using fine-tipped tweezers to work on the intricate inner components of a watch. Nearby are small tools and additional watch parts on the table, indicating detailed watch repair work.

Our servicing philosophy

Servicing

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Gold

Discover Rolex
Close-up of a luxury watch showing intricate details of the gold crown, fluted bezel, and a polished side. The crown features a logo with a crown symbol, indicative of a prestigious brand. The image highlights the watch's craftsmanship and sophisticated design.

Rolex watches
Rolex New Watches 2025

New watches 2025
Close-up of a gold Rolex crown winding button against a white background. The crown handle with vertical grooves is depicted above the button, showing intricate details of the iconic Rolex crown logo engraved on both components. Soft lighting highlights the metallic textures.

Watchmaking
A gloved hand holds a luxury wristwatch with a two-tone metal band and a fluted bezel. The watch has a champagne-colored dial and features a date window. The second hand is adjusted using the crown by another hand without a glove.

Servicing
A modern jewelry store interior with wooden walls and marble flooring. Display cases with jewelry are on the left, and green chairs with wooden tables are on the right. At the back, there is more seating and a framed picture on the wall.

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