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Welcome to Long's Jewelers

Official Rolex Jeweler in Greater Boston

Long's is proud to be part of the worldwide network of Official Rolex Jewelers, allowed to sell and maintain Rolex Watches.

Our Rolex Selection

Submariner with Oyster, 41 mm, Oystersteel

Rolex

Submariner

Oyster, 41 mm, Oystersteel

$10,050

Oyster Perpetual 34 with Oyster, 34 mm, Oystersteel

Rolex

Oyster Perpetual 34

Oyster, 34 mm, Oystersteel

$6,400

Oyster Perpetual 34 with Oyster, 34 mm, Everose gold

Rolex

Oyster Perpetual 34

Oyster, 34 mm, Everose gold

$40,100

Oyster Perpetual 34 with Oyster, 34 mm, yellow gold

Rolex

Oyster Perpetual 34

Oyster, 34 mm, yellow gold

$37,100

Oyster Perpetual 36 with Oyster, 36 mm, Oystersteel

Rolex

Oyster Perpetual 36

Oyster, 36 mm, Oystersteel

$6,750

Explorer 36 with Oyster, 36 mm, Oystersteel and yellow gold

Rolex

Explorer 36

Oyster, 36 mm, Oystersteel and yellow gold

$14,600

Oyster Perpetual 36 with Oyster, 36 mm, Oystersteel

Rolex

Oyster Perpetual 36

Oyster, 36 mm, Oystersteel

$6,750

Explorer 36 with Oyster, 36 mm, Oystersteel

Rolex

Explorer 36

Oyster, 36 mm, Oystersteel

$7,900

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Rolex watches

A close-up shot of a luxury wristwatch focusing on the gold crown and fluted bezel. The crown bears an embossed logo, and the bezel displays sharp, detailed ridges. The watch case has a polished metallic finish, reflecting light beautifully.

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Discover the Rolex collection

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Rolex accessories

Collection

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100 years of the Oyster

Oyster Story

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Close-up image of a Rolex watch face with a pen pointing towards the Rolex crown logo near the 12 o'clock mark. The watch's dial features the text

Excellence in the making

Watchmaking

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A close-up of a person’s hands using fine-tipped tweezers to work on the intricate inner components of a watch. Nearby are small tools and additional watch parts on the table, indicating detailed watch repair work.

Our servicing philosophy

Servicing

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Gold

Discover Rolex
Close-up of a luxury watch showing intricate details of the gold crown, fluted bezel, and a polished side. The crown features a logo with a crown symbol, indicative of a prestigious brand. The image highlights the watch's craftsmanship and sophisticated design.

Rolex watches
New watches 2026

New watches 2026
Rolex accessories

Rolex accessories
Close-up of a gold Rolex crown winding button against a white background. The crown handle with vertical grooves is depicted above the button, showing intricate details of the iconic Rolex crown logo engraved on both components. Soft lighting highlights the metallic textures.

Watchmaking
A gloved hand holds a luxury wristwatch with a two-tone metal band and a fluted bezel. The watch has a champagne-colored dial and features a date window. The second hand is adjusted using the crown by another hand without a glove.

Servicing
Oyster Story

Oyster Story
A modern, elegant jewelry store interior featuring wooden paneling, green bar stools, glass display cases with jewelry, artwork on the wall, and beige marble flooring. The well-lit space has a cozy seating area in the back.

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Rolex crown

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