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Contact Long's Jewelers in Peabody, your official Rolex Jeweler

Rolex Retailer

Peabody

35 Cross Street
Peabody, MA 01960

Open Today 11:00am - 7:00pm
Mon 11:00am - 7:00pm
Tue 11:00am - 7:00pm
Wed 11:00am - 7:00pm
Thu 11:00am - 7:00pm
Fri 11:00am - 7:00pm
Sat 10:00am - 6:00pm
Sun 10:00am - 5:00pm
978-531-6900
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Our Rolex services
Buying a Rolex
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To ensure the precision and reliability of its timepieces, Rolex submits each watch, after assembly, to a stringent series of tests. All new Rolex watches purchased from one of the brand's Official Retailers come with a five-year international guarantee. When you buy a Rolex, the Official Retailer fills out and dates the Rolex guarantee card, which certifies your watch's authenticity.
Servicing your Rolex
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Through Long's Jewelers you can access the worldwide network of Rolex-trained watchmakers. We follow the Rolex Service Procedure, designed to ensure that every timepiece leaving a Rolex workshop complies with its original functional and aesthetic specifications.
A luxury store interior featuring a display counter with beige and brown finishes. Green cushioned chairs are arranged around the counter. Behind the counter, there are three illuminated display cases with watches. The walls have textured, beige stone panels.

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Gold

Discover Rolex
Close-up of a luxury watch showing intricate details of the gold crown, fluted bezel, and a polished side. The crown features a logo with a crown symbol, indicative of a prestigious brand. The image highlights the watch's craftsmanship and sophisticated design.

Rolex watches

New watches 2026

Rolex accessories
Close-up of a gold Rolex crown winding button against a white background. The crown handle with vertical grooves is depicted above the button, showing intricate details of the iconic Rolex crown logo engraved on both components. Soft lighting highlights the metallic textures.

Watchmaking
A gloved hand holds a luxury wristwatch with a two-tone metal band and a fluted bezel. The watch has a champagne-colored dial and features a date window. The second hand is adjusted using the crown by another hand without a glove.

Servicing

Oyster Story
A modern, elegant jewelry store interior featuring wooden paneling, green bar stools, glass display cases with jewelry, artwork on the wall, and beige marble flooring. The well-lit space has a cozy seating area in the back.

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Rolex crown

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