Braintree, MA | Fine Jewelry & Watches

Our beautiful freestanding showroom in Braintree is located right off of exit 6 on 93 in the former Barnes & Noble building. Visit us in Braintree to experience our stunning collections, quality service, and world-class hospitality.

Hours

Mon: Closed
Tues: 11:00 AM – 6:00 PM
Wed: 11:00 AM – 6:00 PM
Thurs: 11:00 AM – 6:00 PM
Fri: 11:00 AM – 6:00 PM
Sat: 10:00 AM – 5:00 PM
Sun: Closed

Address

150 Granite Street
(Former Barnes & Noble)
Braintree, MA 02184

Directions

781-356-5300
braintree@longsjewelers.com

Request An Appointment

Official Rolex Jeweler

Long's Jewelers South Shore Boston Showroom

Long's Braintree

Established in fall 2023, Long’s Jewelers of Braintree brings the caliber of global luxury to clients from Boston’s southern edge to Cape Cod. The destination features an exceptional diamond and bridal exhibition, iconic designers like David Yurman, Marco Bicego, and Roberto Coin, emerging contemporary labels, a curated selection of estate and vintage jewelry, and immersive watch showrooms featuring prestigious timepiece brands, including Rolex and TUDOR.

Welcome to Long's Braintree.

diamond jewelry including rings, earrings and necklaces on a green background

Estate and vintage necklace with pearl and jade and diamond

Fine Jewelry

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We take great pride in the breadth of our fine jewelry collections, where timeless diamond and gemstone designs sit alongside contemporary creations from global designers, including David Yurman, Marco Bicego, and Roberto Coin. Whether seeking a singular work of art, a signature style from a beloved brand, or a bespoke piece crafted to reflect your vision, you’ll find something truly distinctive at Long’s Braintree.

Bridal & Engagement

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Our South Shore bridal collection reflects modern design, meticulous craftsmanship, and uncompromising quality – the hallmarks of purchasing diamonds and engagement rings at Long’s. Refined over decades, our process ensures every diamond ring meets exacting standards. With master jewelers on site, we deliver exceptional service with greater care and efficiency, underscoring our enduring commitment to craftsmanship and client experience.

Vintage & Pre-Owned Collection

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At Long’s Braintree, explore a distinguished selection of antique jewels, signed designs, and fine pre-owned timepieces – including Rolex Certified Pre-Owned watches. Whether vintage treasure or modern day heirloom, each piece in our Vintage & Estate Collection is meticulously restored to like-new condition by our expert in-house jewelers. Featuring coveted names such as Tiffany & Co., Van Cleef & Arpels, Cartier, Bulgari, and others – alongside rare, one-of-a-kind finds – our collection invites you to discover vintage treasures and modern heirlooms alike.

What Our Customers are Saying

I highly recommend Long's for your watch purchases. Mike and John are fantastic, very knowledgeable about not only specific brands but horology in general.The purchase was smooth, easy and they are great at talking watches. If you are a watch fanatic like me or just need a timepiece, Long's is the place to go. I look forward to going back to Longs.

- Joe S.

I have had nothing but outstanding experiences at Long's in Braintree. I have had the pleasure of working with Mike and highly recommend him for all of your shopping needs. The first time I visited, he was willing to spend a long time with me discussing watches and other jewelry. He has been an amazing person to work with. Very kind, patient and knowledgeable. Never pushy. Further, all of the great people working there have been nothing but kind to me and generous with their time. I will go to Long's for all of my watch and jewelry shopping in the future. Thank you!

- Abid K.

I visited this location for the first time in my life, and I will say I was so very impressed how nice this location is. There is amazing natural lighting, very elegant cases of jewelry, and very friendly staff. In particular, I met with a gentleman named Geoffrey St. Mark, and he was very caring about my interest in purchasing a watch from this location and showing me multiple different options offered. I will definitely be visiting this location again in the near future!

- Sean K.

Long's Jewelers is not only an incredible facility but the staff is just as amazing. John went above and beyond to help me get the watch of my dreams. I look forward to all future dealings with John and the Long's Team.

- Jariah R.

I travel domestically quite a bit. During these trips, I enjoy visiting local watch dealers to compare experiences and inventory. I can say without a doubt my Long's dealer customer experience in Braintree Ma far exceeded any watch dealer experience anywhere.

- Anthony B.

Great selection of premium watches and jewelry. Michael was incredibly knowledgeable and helpful with my purchase. I would highly recommend!

- Chris T.