5 Reasons Why You Should Make a Diamond Ring Appointment

Appointments are never necessary to visit any Long's store, but there are some advantages to scheduling time with a diamond expert in advance. Here are the top reasons to consider making an appointment:

1. It helps us make the most of your time in the store.

Many engagement ring shoppers have a general idea of what they want to see, for example size and shape of the diamond or the style of diamond ring she prefers. Each Long's store has a huge selection, but if you make an appointment and give us an idea of what you want to see, we'll pull together choices across all of our stores for you to see in one visit. That saves you time and ensures you get the most out of your visit.

2. It helps us ensure the best diamond expert is available for you.

When you sit down to look at diamonds and rings, you can take as little or as much time as you'd like. Making an appointment helps us free up our top diamond experts to be ready for you and minimizes the chance you'll have to wait to get the best possible diamond education and showcase.

3. You can see the diamonds up close and personal.

Diamonds look completely different online than they do when you see them in person. It's impossible to see a diamond’s brilliance or imperfections when looking at an image of the stone on a computer screen. Coming to the store in person allows our diamond experts to show you how a diamond look in real life and natural conditions. And the diamond expert will walk you through each diamond, pointing out all of its unique characteristics.

4. The experience can be customized to your needs.

When you book an appointment ahead of time, our diamond experts already know a little bit of what you are looking for. By providing some basic information, your experience will be personalized and catered towards your needs.

5. Ring styles look different online.

Sometimes you think you know exactly what you want to buy when looking at engagement rings online. However, we get a lot of customers who change their minds once they visit the store and see and feel the ring themselves. Buying a ring online can be risky, and booking an appointment to come into the store ensures that you can actually see the ring before you buy it.

Again, you can stop by any Long's store at anytime and there's no obligation to make or stick to an appointment. But we understand how valuable your time is and how stressful the diamond hunt can be. By making an appointment, we'll make it even more fun, easy and educational when you give us a chance to prepare for your visit and your specific needs.