Wedding Band Summer

The biggest bridal event of the summer is BACK from Thursday, July 16 through Sunday, August 9 at all Long's locations!*

Enjoy up to 30% in savings on every wedding, anniversary, and stacking band imaginable - perfect for fall brides and grooms. From gold and platinum to alternative metal, diamond and custom rings, you'll find an extensive selection of rings, all crafted to our meticulous standards.

Summer of Love Engagement Rings and Wedding Bands

Thursday, July 16 - Sunday, August 9*

Long's has one of the largest selections of diamond and gemstone rings in all of New England. Stop by any of our fine jewelry locations to enjoy exclusive event pricing on all gold, platinum, alternative metal, diamond and custom rings.

All customers who purchase a wedding, anniversary, or stacking ring throughout the event will be entered to win $3,000 toward their rings, from Long's.*

*Our Nashua location will be closed on Sunday, August 9.

Find A Location

Preview Wedding Rings

Long's Signature Collection

18K Yellow Gold 5 Row Diamond Eternity Band

$15,785.00

Sylvie

18K Yellow Gold V Shaped Diamond Band

$1,310.00

Precision Set

Platinum Grand Aire Diamond Band

$2,990.00

Benchmark

14K Yellow Gold Euro Fit Band

$2,780.00

Frederick Goldman

Platinum Satin Center Polished Edges Band

$5,460.00

Precision Set

18K Yellow Gold Diamond Eternity Band

$2,930.00

Precision Set

18K Yellow Gold Diamond New Aire Silk Prong Band

$2,580.00

Long's Signature Collection

Platinum Milgrain Ruby Diamond Eternity Band

$4,015.00

Precision Set

Platinum Prong Set 5 Stone Diamond Band

$10,200.00

Long's Signature Collection

18K White Gold Channel Set Ruby and Diamond Band

$4,625.00

Explore The Collection

Long's Jewelers gift bag with pink tissue paper, bottle, comb, and pouch on a white background.

Gift With Purchase

Keep your new rings safe and sparkly! With every purchase, receive a RingHero wrist band and mini foam jewelry cleaning kit, while supplies last.

Luxury Giveaway

To create an extra special experience this summer, we're raffling off a diamond bracelet from fine jewelry designer Dana Rebecca. No purchase necessary, but you do have to stop by to enter in person. We hope to see you during Wedding Band Summer!

*One couple will win a $3,000 credit toward their wedding bands purchased between July 16-August 9, 2026. Making a wedding, anniversary, or engagement ring purchase at the event automatically enters you into the raffle. Valid on purchases of $3,000 or more. Winners will be selected at random, and the odds of winning are determined by the number of entries received. Winners will be chosen on or before September 15, 2026.

Plan Your Visit!