Press Release: Long's Jewelers Brings Back Wedding Band Weekend

Author Long's Staff
Date Feb 26, 2024



(Burlington, MA) Mark your calendars, New England! The original and most-anticipated wedding band event of the year is back. Long’s Jewelers is pleased to announce the return of Wedding Band Weekend, a three-day shopping event that promises incredible savings on one of the most important and enduring elements of a couple’s wedding day – their rings. The premier event will take place at Long’s Jewelers’ flagship location in Burlington, MA from Friday, March 22nd to Sunday, March 24th, 2024.  

Since its inception, Wedding Band Weekend at Long’s Jewelers has developed a reputation as the go-to bridal event of the year. Wedding Band Weekend attracts thousands of brides and grooms throughout Massachusetts and New Hampshire seeking special event pricing on high quality wedding rings of every style. For a limited three-day window, Long’s will transform its Burlington showroom into a wedding wonderland, its cases brimming with diamond, gold, platinum, alternative metal, and customizable wedding rings, all meticulously crafted and held to the luxury retailer’s uncompromising standards. In addition, couples are afforded the unique opportunity to work directly with many of the world’s leading bridal brands, as Wedding Band Weekend draws representation from a bevy of well-regarded designers, including Sylvie, Mark Patterson, Memoire, Goldman, Armadani, 1872, Precision Set, Just Perfect, Martin Flyer and others.

Incredible prize partners will be on site to elevate the experience even further. Throughout the weekend, couples will have the chance to win amazing prizes intended to celebrate and kick off this special next chapter of their lives. This year’s line-up includes local favorites like MILTONS - The Store for Men, Jordan’s Furniture, and Eddie V’s, as well as new partners such as Swiss timepiece manufacturer Oris and Boston’s Best winner Lizzie’s Bakery – who will be serving up her famous sugary desserts all weekend. As has become tradition during Wedding Band Weekend at Long’s, one lucky couple will also be eligible to win up to $2,000 to be used toward their wedding bands.

“Wedding Band Weekend is one of our favorite annual events and we are making sure this is our best one ever,” says Long’s President Craig Rottenberg. “It is such a thrill to meet couples who are building lives together, and we are so proud to help them celebrate such an important milestone” 

Of course, marriage isn’t a must for those looking to say “I do” to spectacular savings on beautiful diamond and gemstone rings for their personal jewelry collections. With the rise in popularity of larger diamond bands as well as consumers’ continued love of stacking rings, Wedding Band Weekend is also well-suited to customers celebrating an anniversary or other special milestone – as well as those who just want to treat themselves!

“We have rings in every budget, and this year we have added an even larger selection of significant diamond bands,” Rottenberg says. “Whether it is a gift for a loved one or for yourself, a major life milestone or just because, Wedding Band Weekend is the time to try on rings with nearly every conceivable diamond shape, size and style.”

To learn more about the event, visit:

Photos from our 2023 event can be viewed here: 


Lizzie’s Bakery


Jordan’s Furniture

Miltons - The Store for Men

Eddie V’s


Long’s Jewelers is a family-owned and operated full-service jeweler with six stores throughout Massachusetts and New Hampshire. New England’s love affair with Long’s began in 1878 when Thomas Long, a Massachusetts native, opened his Boston-based jewelry business. Since then, Long’s has become the foundation of Boston’s luxury jewelry and timepiece market. Long’s takes enormous pride in celebrating the biggest moments in its customers’ lives. While Long’s has evolved and grown over the past 144 years, the philosophy of the company remains true to its heritage: offer only the highest quality product and uncompromised service. Long’s is a proud member of the American Gem Society, Jewelers of America, Diamonds Do Good, Jewelers for Children, the official award supplier of the Boston Marathon, and an avid supporter of local charities including the Dana-Farber Jimmy Fund. For more information, visit

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