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Rolex watches are designed and built to last. From the conception of a Rolex watch to the time it leaves the workshops, every step of its development and manufacture follows a single critical requirement: quality. As a result, there is no limit on how long a Rolex watch can keep working, being handed down from one generation to the next, and living several lives.

ROLEX AND THE CHAMPIONSHIP WIMBLEDON
ROLEX AND THE CHAMPIONSHIP WIMBLEDON

At Long’s, we value enduring relationships. Our love for the New England community began in 1878 when Thomas Long, a Massachusetts native, opened his Boston-based jewelry business. We’re proud of...

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Celebrating The Full Rolex Experience In Boston
Celebrating The Full Rolex Experience In Boston
This May, Boston-based Long’s Jewelers is celebrating a significant achievement: the one-year anniversary of the city’s first Rolex boutique.
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A Sneak Peek At Rolex’s Most Anticipated New Watches
A Sneak Peek At Rolex’s Most Anticipated New Watches
Always in search of the latest and greatest timepieces, the Long’s Jewelers team travelled From Boston to Geneva for Watches & Wonders this year.
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