Press Release: Long’s Jewelers to Relocate from South Shore Plaza to New Freestanding Location in Braintree, MA

Author kelley lemke
Date May 18, 2022

Long’s Jewelers to Relocate from South Shore Plaza to New Freestanding Location in Braintree, MA

Opening Later This Year, This Easily Accessible Store Will Offer a More Immersive Shopping Experience

Boston, MA (May 18, 2022)Long’s Jewelers, New England’s favorite jeweler, is pleased to announce a new location in Braintree, Massachusetts, scheduled to open later this year. After nearly 75 wonderful years at the South Shore Plaza, Long’s has decided to move to a location that adds convenience for their existing customers and allows for the opportunity to introduce their family-owned business to new potential patrons. The soon-to-open store, which will be located at 150 Granite St, will provide the South Shore community with a comfortable and welcoming environment in which to explore Long’s curated collection of the world’s finest jewelry and timepieces. The South Shore Plaza location will stay open through the remainder of 2022.

Long’s freestanding Braintree location will comprise approximately 10,000 square feet of retail space and will be located right off exit 6 on 93, in half of the former Barnes & Noble building. Bringing the luxury of Boston shopping to the South Shore, the store will present a exceptionally hospitable atmosphere designed to support an array of shopping experiences – from quick visits and service consultations to deeper educational sessions and selling/trade-in interactions. The store will also offer the award-winning custom design and repair services for which Long’s is known and feature a stunning range of products from both Long’s Curated Collections and a variety of incredible brand partners – including Rolex, David Yurman, Tudor, Mikimoto and more.

“Long’s Jewelers remains committed to offering an unparalleled jewelry and timepiece shopping experience for our customers, and this new store once again allows us deliver on that promise,” said Craig Rottenberg, President of Long’s Jewelers. “This large footprint and new approach to design will present a unique and comfortable environment, a much larger array of bridal and fashion jewelry, and will be more convenient than ever to get to. Customers who had been to our previous location will appreciate the new store’s easy accessibility and spacious parking lot.”

Long’s remains committed to innovating, growing and meeting customers’ changing needs. As a family-run company, with all six stores located in New England, Long’s is proud to have such a great reputation for quality, value and service.

Additional details surrounding the opening of Long’s new Braintree, MA location are available upon request. For more information on Long’s Jewelers or to browse full collections, please visit

Long’s Jewelers is a family-owned and operated full-service jeweler with six stores throughout Massachusetts and New Hampshire. New England’s love affair with Long’s began in 1878 when Thomas Long, a Massachusetts native, opened his Boston-based jewelry business. Since then, Long’s has become the foundation of Boston’s luxury jewelry and timepiece market. Long’s takes enormous pride in celebrating the biggest moments in its customers’ lives. While Long’s has evolved and grown over the past 144 years, the philosophy of the company remains true to its heritage: offer only the highest quality product and uncompromised service. Long’s is a proud member of the American Gem Society, Jewelers of America, Jewelers for Children, the official award supplier of the Boston Marathon, and an avid supporter of local charities including the Dana-Farber Jimmy Fund. For more information, visit


Taylor Gallagher

SHIFT Communications