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Rolex
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The dial is the distinctive face of a Rolex watch, the feature most responsible for its identity and readability. Characterised by hour markers fashioned from gold to prevent tarnishing, every Rolex dial is designed and manufactured in-house, largely by hand to ensure perfection.
Rolex uses Oystersteel for its steel watch cases. Specially developed by the brand, Oystersteel belongs to the 904L steel family, alloys most commonly used in high-technology and in the aerospace and chemical industries, where maximum resistance to corrosion is essential. Oystersteel is extremely resistant, offers an exceptional finish once polished and maintains its beauty even in the harshest environments.
The Oyster bracelet is a perfect alchemy of form and function, aesthetics and technology. First introduced in the late 1930s, this particularly robust and comfortable metal bracelet with its broad, flat three-piece links remains the most universal bracelet in the Oyster collection. For the Oyster Perpetual models the Oyster bracelet is fitted with an Oysterclasp.
All Rolex watches are assembled by hand with the utmost care to ensure exceptional quality. Such high standards naturally restrict Rolex production capacity and, at times, the demand for Rolex watches outpaces this capacity.
Therefore, the availability of certain models may be limited. New Rolex watches are exclusively sold by Official Rolex Jewelers, who receive regular deliveries and independently manage the allocation and sales of watches to customers.
Long's Jewelers is proud to be part of the worldwide network of Official Rolex Jewelers and can provide information on the availability of Rolex watches.
Watches in the Oyster Perpetual range are direct descendants of the original Oyster, the world’s first waterproof wristwatch, on which Rolex has built its reputation since 1926. These watches benefit from all the fundamental features of the Oyster Perpetual collection – excellent chronometric precision, a waterproof Oyster case, and self-winding of the movement via a Perpetual rotor. Displaying hours, minutes and seconds, made exclusively of Oystersteel and featuring a sophisticated finish, these are chronometer wristwatches in their purest form.
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