Rolex watches are designed and built to last. From the conception of a Rolex watch to the time it leaves the workshops, every step of its development and manufacture follows a single critical requirement: quality. As a result, there is no limit on how long a Rolex watch can keep working, being handed down from one generation to the next, and living several lives.
Mar 18, 2024
Equestrian life and sports have deeply influenced the history of New England. In the late 19th century, Boston’s North Shore emerged as the premier summer colony for affluent Bostonians, many...
Feb 19, 2024
Given Boston’s maritime heritage, the Long’s Jewelers team holds a cultural affinity towards the sea — and the Rolex Sea-Dweller is no exception. Anyone who has spent time in the New...
Jan 4, 2024
Boston and the New England area have always made a big contribution to global economy and culture. Whether trading tea in the 17th century to leading the world in bio-technology...
Nov 20, 2023
Innovation is a tradition at Long’s — a family-owned and operated jeweler that was founded in 1878. It is a philosophy that Long’s shares with Rolex. The watchmaker is always...
Nov 13, 2023
Because of our proximity to the Atlantic Ocean, New England has a rich lineage in both maritime and aviation innovation. Boston’s Logan International Airport became one of the first transatlantic...
Oct 18, 2023
One of the things we love about our Boston-area community is how international it is. New Englanders are constantly traversing time zones whether they are Face Timing with friends or...
