Rolex
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A fixed inverted red triangle on the dial points to the chosen reference time – the time at home or at the traveler’s usual workplace – on the off-center 24-hour disc. At a glance, this 24-hour display clearly distinguishes daytime hours from night-time hours in the other time zone.
The Rolex fluted bezel is a mark of distinction. Originally, the fluting of the Oyster bezel had a functional purpose: it served to screw the bezel onto the case helping to ensure the waterproofness of the watch. It was therefore identical to the fluting on the case back, which was also screwed onto the case for waterproofness, using specific Rolex tools. Over time, the fluting became an aesthetic element, a genuine Rolex signature feature. Today the fluted bezel is a mark of distinction, always in gold.
Gold is coveted for its luster and nobility. Steel reinforces strength and reliability. Together, they harmoniously combine the best of their properties. A true Rolex signature, Rolesor has featured on Rolex models since the early 1930s, and was trademarked as a name in 1933. It is one of the prominent pillars of the Oyster collection.
All Rolex watches are assembled by hand with the utmost care to ensure exceptional quality. Such high standards naturally restrict Rolex production capacity and, at times, the demand for Rolex watches outpaces this capacity.
Therefore, the availability of certain models may be limited. New Rolex watches are exclusively sold by Official Rolex Jewelers, who receive regular deliveries and independently manage the allocation and sales of watches to customers.
Long's Jewelers is proud to be part of the worldwide network of Official Rolex Jewelers and can provide information on the availability of Rolex watches.
A distinctive technological masterpiece protected by 11 to 14 patents depending on the model, the Rolex Sky-Dweller provides the information global travelers need to keep track of time at a glance. Launched in 2012, the Sky-Dweller is a compelling timepiece of revolutionary design that blends to perfection mechanical sophistication and ease of use.
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