COMPLIMENTARY SHIPPING AND RETURNS ON ORDERS $50+
Our Rolex Boutique Store is Closed on Monday 5/30
The dial is the distinctive face of a Rolex watch, the feature most responsible for its identity and readability. Characterised by hour markers fashioned from gold to prevent tarnishing, every Rolex dial is designed and manufactured in-house, largely by hand to ensure perfection.
Rolex uses Oystersteel for its steel watch cases. Specially developed by the brand, Oystersteel belongs to the 904L steel family, alloys most commonly used in high-technology and in the aerospace and chemical industries, where maximum resistance to corrosion is essential. Oystersteel is extremely resistant, offers an exceptional finish once polished and maintains its beauty even in the harshest environments.
The design, development and production of Rolex bracelets and clasps, as well as the stringent tests they face, involve advanced high technology. And, as with all the components of the watch, aesthetic controls by the human eye guarantee impeccable beauty. The Jubilee, a supple and comfortable five-piece link metal bracelet, was designed and made especially for the launch of the Oyster Perpetual Datejust in 1945.
All Rolex watches are assembled by hand with the utmost care to ensure exceptional quality. Such high standards naturally restrict Rolex production capacity and, at times, the demand for Rolex watches outpaces this capacity.
Therefore, the availability of certain models may be limited. New Rolex watches are exclusively sold by Official Rolex Jewelers, who receive regular deliveries and independently manage the allocation and sales of watches to customers.
Long's Jewelers is proud to be part of the worldwide network of Official Rolex Jewelers and can provide information on the availability of Rolex watches.
The classic Rolex feminine watch, the Oyster Perpetual Lady-Datejust appeared in 1957, carrying the elegance of the Datejust in a small 28 mm size perfectly suited to a slender wrist.
This year, Rolex presents a new gem-set version of its Lady-Datejust. This watch, crafted from 18 ct gold, showcases the captivating shine of the diamonds that adorn every surface.
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* Rolex's suggested retail price before applicable taxes. Rolex reserves the right to change prices at any time without notice.