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The Rolex fluted bezel is a mark of distinction. Originally, the fluting of the Oyster bezel had a functional purpose: it served to screw the bezel onto the case helping to ensure the waterproofness of the watch.
The sunray finish on Rolex dials is a predominant method in watchmaking of achieving pure metallic color dials such as shades of silver grey, rhodium or ruthenium. Silver-plating is mostly used as a base layer for the sunray finish, where further color is added to the prepared dial. Sometimes colors such as champagne are achieved through electroplating with more than half a dozen different metals.
By operating its own exclusive foundry, Rolex has the unrivalled ability to cast the highest quality 18 ct gold alloys. According to the proportion of silver, copper, platinum or palladium added, different types of 18 ct gold are obtained: yellow, pink or white. They are made with only the purest metals and meticulously inspected in an in-house laboratory with state-of-the-art equipment, before the gold is formed and shaped with the same painstaking attention to quality. Rolex's commitment to excellence begins at the source.
All Rolex watches are assembled by hand with the utmost care to ensure exceptional quality. Such high standards naturally restrict Rolex production capacity and, at times, the demand for Rolex watches outpaces this capacity.
Therefore, the availability of certain models may be limited. New Rolex watches are exclusively sold by Official Rolex Jewelers, who receive regular deliveries and independently manage the allocation and sales of watches to customers.
Long's Jewelers is proud to be part of the worldwide network of Official Rolex Jewelers and can provide information on the availability of Rolex watches.
Synonymous with excellence and reliability, Rolex watches are designed for everyday wear, and depending on the model, perfectly suited for a wide range of sports and other activities. Built to last, these timepieces are characterized by their distinctive and timeless aesthetics. The Oyster Perpetual Day-Date 40 is the ultimate watch of prestige. Learn more about this model and how to set the time, date and day by watching the video.
The Oyster Perpetual Day-Date made its debut in 1956. Available only in 18 ct gold or platinum, it was the first calendar wristwatch to display the day – spelled out in full in a window on the dial – in addition to the date. With the President bracelet, created specially for it, the Day-Date embodies the essence of Rolex prestige and excellence.
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* Rolex's suggested retail price before applicable taxes. Rolex reserves the right to change prices at any time without notice.