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The Rolex fluted bezel is a mark of distinction. Originally, the fluting of the Oyster bezel had a functional purpose: it served to screw the bezel onto the case helping to ensure the waterproofness of the watch.
The dial is the distinctive face of a Rolex watch, the feature most responsible for its identity and readability. Characterized by hour markers fashioned from 18 ct gold to prevent tarnishing, every Rolex dial is designed and manufactured in-house, largely by hand to ensure perfection.
To preserve the beauty of its pink gold watches, Rolex created and patented an exclusive 18 ct pink gold alloy cast in its own foundry: Everose gold. Introduced in 2005, 18 ct Everose is used on all Rolex Oyster models in pink gold.
All Rolex watches are assembled by hand with the utmost care to ensure exceptional quality. Such high standards naturally restrict Rolex production capacity and, at times, the demand for Rolex watches outpaces this capacity.
Therefore, the availability of certain models may be limited. New Rolex watches are exclusively sold by Official Rolex Jewelers, who receive regular deliveries and independently manage the allocation and sales of watches to customers.
Long's Jewelers is proud to be part of the worldwide network of Official Rolex Jewelers and can provide information on the availability of Rolex watches.
The Oyster Perpetual Day-Date made its debut in 1956. Available only in 18 ct gold or platinum, it was the first calendar wristwatch to display the day – spelled out in full in a window on the dial – in addition to the date. With the President bracelet, created specially for it, the Day-Date embodies the essence of Rolex prestige and excellence.
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* Rolex's suggested retail price before applicable taxes. Rolex reserves the right to change prices at any time without notice.