Order within to receive for the holidays.
Enjoy Up To $500 in Savings With Our VIP Offer. Details Here
Shop Rare & Exceptional Gemstones at The Color Event, 12/2-12/3. Details.
Join us for a holiday trunk show from Marco Bicego, 12/2-12/3. Details.
The dial is the distinctive face of a Rolex watch, the feature most responsible for its identity and readability. Characterised by hour markers fashioned from gold to prevent tarnishing, every Rolex dial is designed and manufactured in-house, largely by hand to ensure perfection.
The Rolex fluted bezel is a mark of distinction. Originally, the fluting of the Oyster bezel had a functional purpose: it served to screw the bezel onto the case helping to ensure the waterproofness of the watch. It was therefore identical to the fluting on the case back, which was also screwed onto the case for waterproofness, using specific Rolex tools. Over time, the fluting became an aesthetic element, a genuine Rolex signature feature. Today the fluted bezel is a mark of distinction, in gold on this Datejust 36.
Gold is coveted for its lustre and nobility. Steel reinforces strength and reliability. Together, they harmoniously combine the best of their properties. A true Rolex signature, Rolesor has featured on Rolex models since the early 1930s, and was trademarked as a name in 1933. It is one of the prominent pillars of the Oyster collection.
All Rolex watches are assembled by hand with the utmost care to ensure exceptional quality. Such high standards naturally restrict Rolex production capacity and, at times, the demand for Rolex watches outpaces this capacity.
Therefore, the availability of certain models may be limited. New Rolex watches are exclusively sold by Official Rolex Jewelers, who receive regular deliveries and independently manage the allocation and sales of watches to customers.
Long's Jewelers is proud to be part of the worldwide network of Official Rolex Jewelers and can provide information on the availability of Rolex watches.
The Oyster Perpetual Datejust is the archetype of the classic watch thanks to functions and esthetics that never go out of fashion. This year, Rolex presents the Datejust 36 featuring new 'palm' and 'fluted' dial motifs. The palm motif evokes lush, vibrant tropical forests, while the fluted motif showcases the pattern found on a range of Rolex bezels that has become one of the brand’s signature esthetic styles.
You May Also Like
Oyster, 41 mm, Oystersteel and white gold
Oyster, 28 mm, Oystersteel and white gold
Oyster Perpetual 34
Oyster, 34 mm, Oystersteel
Oyster Perpetual 36
Oyster, 36 mm, Oystersteel
Oyster Perpetual 31
Oyster, 31 mm, Oystersteel
Oyster, 42 mm, Oystersteel and white gold
* Rolex's suggested retail price before applicable taxes. Rolex reserves the right to change prices at any time without notice.