Once a Year Sale is happening Now - Sunday, September 27 in store only! Save 25-70% at all five locations. Learn More.
The sunray finish on Rolex dials is a predominant method in watchmaking of achieving pure metallic color dials such as shades of silver grey, rhodium or ruthenium.
Rolex uses Oystersteel for its steel watch cases. Specially developed by the brand, Oystersteel belongs to the 904L steel family, alloys most commonly used in high-technology and in the aerospace and chemical industries, where maximum resistance to corrosion is essential. Oystersteel is extremely resistant, offers an exceptional finish once polished and maintains its beauty even in the harshest environments.
The Oyster bracelet is a perfect alchemy of form and function, aesthetics and technology, designed to be both robust and comfortable. It is equipped with an Oysterclasp and the Easylink comfort extension link, also exclusive to Rolex. This ingenious system allows the wearer to increase the bracelet length by approximately 5 mm, providing additional comfort in any circumstance.
All Rolex watches are assembled by hand with the utmost care to ensure exceptional quality. Such high standards naturally restrict Rolex production capacity and, at times, the demand for Rolex watches outpaces this capacity.
Therefore, the availability of certain models may be limited. New Rolex watches are exclusively sold by Official Rolex Jewelers, who receive regular deliveries and independently manage the allocation and sales of watches to customers.
Long's Jewelers is proud to be part of the worldwide network of Official Rolex Jewelers and can provide information on the availability of Rolex watches.
The classic Rolex Datejust is the archetype of the modern watch, thanks to esthetics and functions that transcend changes in fashion. Esthetically, the Datejust has spanned eras, while retaining the enduring codes that make it one of the most recognized and recognizable of watches.
You May Also Like
Oyster, 34 mm, Oystersteel
Oyster Perpetual 36
Oyster, 36 mm, Oystersteel
* Rolex's suggested retail price before applicable taxes. Rolex reserves the right to change prices at any time without notice.