All stores will be closed Saturday, July 4 for Independence Day. Wishing everyone a safe and happy holiday!
The ice-blue dial is the discreet and exclusive signature of a Rolex platinum watch. Rolex uses platinum, the noblest of metal, for the finest of watches.
A key part of the model’s identity is the bezel engraved with a tachymetric scale for measuring average speeds of up to 400 miles or kilometers per hour. Blending of high technology with sleek aesthetics, the black bezel is reminiscent of the 1965 model that was fitted with a black Plexiglas bezel insert.
The monobloc Cerachrom bezel in high-tech ceramic offers a number of advantages: it is corrosion resistant, virtually scratchproof and the color is unaffected by UV rays. This extremely durable bezel also offers an exceptionally legible tachymetric scale, thanks to the deposition of a thin layer of platinum in the numerals and graduation via a PVD (Physical Vapour Deposition) process. The monobloc Cerachrom bezel is made in a single piece and holds the crystal firmly in place on the middle case, ensuring waterproofness.
Rare and precious, platinum is striking for its silvery whiteness and vibrant luminosity. It is among the densest and heaviest metals in the world, distinguished by unique chemical and physical properties such as exceptional corrosion resistance. Paradoxically, it is also soft, elastic and highly malleable, which makes machining and polishing especially difficult, demanding an extremely high degree of skill. Rolex always uses 950 platinum, an alloy consisting of 950‰ (thousandths) platinum, painstakingly crafted in-house by the fine metalworkers at Rolex. The noblest of metals for the finest of watches.
All Rolex watches are assembled by hand with the utmost care to ensure exceptional quality. Such high standards naturally restrict Rolex production capacity and, at times, the demand for Rolex watches outpaces this capacity.
Therefore, the availability of certain models may be limited. New Rolex watches are exclusively sold by Official Rolex Jewelers, who receive regular deliveries and independently manage the allocation and sales of watches to customers.
Long's Jewelers is proud to be part of the worldwide network of Official Rolex Jewelers and can provide information on the availability of Rolex watches.
The Rolex Cosmograph Daytona, introduced in 1963, was designed to meet the demands of professional racing drivers. With its highly reliable chronograph and bezel with tachymetric scale, it allows drivers to perfectly measure average speeds up to 400 kilometers or miles per hour, as they choose. An icon eternally joined in name and function to the high‑performance world of motor sport.
You May Also Like
Oyster, 40 mm, platinum and diamonds
Oyster, 40 mm, Everose gold
Oyster, 40 mm, white gold
Oyster, 42 mm, white gold
Oyster, 44 mm, white gold and platinum
* Rolex's suggested retail price before applicable taxes. Rolex reserves the right to change prices at any time without notice.