Shop online within to receive in time for the Holidays!
Shop the Long's Magazine
In the watch world, the TAG Heuer Formula 1 occupies the pole position. This one is built on a 41mm-diameter steel case with pressure-proofing screw-down crown and case back, and triple-row steel bracelet with rigorously tested safety clasp. The shimmering black dial sports the TAG Heuer shield in the house’s signature white, green and red, and boldly luminous hour markers and hands. The bezel turns only in one direction, allowing error-free timing of activities for up to an hour.
Your wishlist has been temporarily saved. Please Log in to save it permanently.
Offering the world’s best brands and high quality pieces destined to become heirlooms
In business for over 140 years in the Boston area
No sales commission means no pressure to buy
A+ rating by the Better Business Bureau
The only place I’ll ever buy my jewelry. I’ve purchased an engagement ring, 3 watches, wedding bands, and small employee gifts.
- Connor
The place to go when it comes to quality jewelry. Not only do they have excellent standards, but also excellent employees.
- Jessica C.
The service, product knowledge and prices are without compare. If you want a quality product with a quality company, go to Long's!
- Chris A.
Easily my favorite jeweler. I have shopped with Long's for over a year and each time I walk in, I've been welcomed by friendly and knowledgeable staff.
- Andrew
Hands down THE BEST customer service experience I’ve had shopping for jewelry. I wouldn’t go anywhere else.
- Jessica M.
There is never pressure to buy, they truly want the customer to be happy with their choice.
- EmaMay A.
