The diamond-paved dials are a sparkling symphony to enhance the watch and enchant the wearer. Gem-setters finely carve the precious metal to hand-shape the seat in which each gemstone will be perfectly lodged.
Gem-setters, like sculptors, finely carve the precious metal to hand-shape the seat in which each gemstone will be perfectly lodged. With the art and craft of a jeweler, the stone is placed and meticulously aligned with the others, then firmly secured in its gold or platinum setting. Besides the intrinsic quality of the stones, several other criteria contribute to the beauty of Rolex gem-setting: the precise alignment of the height of the gems, their orientation and position, the regularity, strength and proportions of the setting as well as the intricate finishing of the metalwork. A sparkling symphony to enhance the watch and enchant the wearer.
By operating its own exclusive foundry, Rolex has the unrivalled ability to cast the highest quality 18 ct gold alloys. According to the proportion of silver, copper, platinum or palladium added, different types of 18 ct gold are obtained: yellow, pink or white. They are made with only the purest metals and meticulously inspected in an in-house laboratory with state-of-the-art equipment, before the gold is formed and shaped with the same painstaking attention to quality. Rolex's commitment to excellence begins at the source.
All Rolex watches are assembled by hand with the utmost care to ensure exceptional quality. Such high standards naturally restrict Rolex production capacity and, at times, the demand for Rolex watches outpaces this capacity.
Therefore, the availability of certain models may be limited. New Rolex watches are exclusively sold by Official Rolex Jewelers, who receive regular deliveries and independently manage the allocation and sales of watches to customers.
Long's Jewelers is proud to be part of the worldwide network of Official Rolex Jewelers and can provide information on the availability of Rolex watches.
Rolex’s classic feminine watch, the Lady-Datejust is in the lineage of the Datejust, the emblematic model that has been a byword for style and accurate timekeeping since its launch in 1945. The first women’s version of this date chronometer, the Lady-Datejust, appeared in the late 1950s, bringing the heritage of timeless elegance and functionality to a smaller size perfectly suited to a lady’s wrist.
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* Rolex's suggested retail price before applicable taxes. Rolex reserves the right to change prices at any time without notice.