< Back THE AUDACITY OF EXCELLENCE THE LADY-DATEJUST Aug 23, 2022 < Back At Long’s, our showrooms feature a wide selection of Rolex timepieces. One of the most popular models is the Oyster Perpetual Lady-Datejust. From its beginnings Rolex has recognized that women desired not only sophisticated, but also durable and precise watches. Inspiring women have always been a major part of the Rolex’s story. In 1927, British swimmer Mercedes Gleitze became the first Rolex ambassador, swimming across the English Channel with an Oyster watch worn around her neck. Since its introduction in the late 1950s, the Lady-Datejust has been the timepiece of choice for pioneering women such as marine biologist Sylvia Earle, golf champion Annika Sörenstam, and singer Dame Kiri Te Kanawa. Inspired by their legacies, a new generation of Testimonees including pianist Yuja Wang, tennis champion Garbiñe Muguruza, biologist and coral reef preservationist Emma Camp are working to change the world with a Lady-Datejust on their wrist. “A CLASSIC TIMEPIECE, DESIGNED FOR A LADY.” THIS IS HOW SOME MAY DESCRIBE THE OYSTER PERPETUAL LADY-DATEJUST. Maybe they’re right. Since the early 20th century, Rolex has designed and crafted watches suited for the wrists of every woman, with the same standard of excellence as all the models that have built its legend. So, if “classic” means always pursuing a higher standard, if it means perpetuating tradition while combining elegance with precision, grace with resistance, beauty with performance… then the Lady-Datejust is, indeed, a classic timepiece designed for a lady. A KEYSTONE IN THE HISTORY OF ROLEX Pioneering women have always been a keystone in the history of Rolex. Since the earliest days of the brand, they have inspired the creation and development of special timepieces that would support their quest for empowerment. The Lady-Datejust is a celebration of those who dare to lead the way. It embodies precision while combining classic elegance and technical performance. HEIR TO THE DATEJUST Unveiled in 1957, the Lady-Datejust concentrates all the attributes of the Datejust, the emblematic Rolex watch that has been a byword for style and technical performance ever since its launch in 1945. The women’s version of this date chronometer, the Lady-Datejust carries the elegance of the Datejust in a smaller size perfectly suited to a slender wrist. A WEALTH OF VERSIONS Sunray-finish dials, paved with diamonds or crafted from mother-of-pearl – the Lady-Datejust offers so many choices that wearers can easily find one to reflect their personality. Depending on the version, the Lady-Datejust is available with a domed, fluted or diamond-set bezel. EXCLUSIVE MATERIALS The Lady-Datejust is available in Oystersteel, in 18 kt yellow, white or Everose gold, or in Rolesor versions that combine Oystersteel and one of three varieties of gold (white, yellow and Everose). 28 MM OYSTER CASE The Lady-Datejust’s 28 mm Oyster case is a perfect blend of proportion, robustness and elegance. The distinctively shaped middle case is crafted from a solid block of highly corrosion-resistant Oystersteel or 18 kt gold. It is guaranteed waterproof to a depth of 100 metres (330 feet). ICONIC BRACELETS Depending on the version, the Lady-Datejust is available on a three-piece link Oyster bracelet with a folding Oysterclasp; on a five-piece link Jubilee bracelet – created in 1945 especially for the Datejust – with a Crownclasp; or on a three-piece link President bracelet with a Crownclasp. A concealed attachment system ensures seamless visual continuity between the bracelet and case. PERPETUAL CALIBRE 2236 The Lady-Datejust is equipped with calibre 2236, a self-winding mechanical movement entirely developed and manufactured by Rolex. Its architecture makes it exceptionally precise and reliable. Calibre 2236 is fitted with a Syloxi hairspring in silicon, patented and manufactured by Rolex. Resistant to magnetic fields, the Syloxi hairspring provides great stability in the face of temperature variations and remains up to 10 times more precise than a traditional hairspring in case of shocks. Its patented geometry ensures its regularity in any position. SUPERLATIVE CHRONOMETER Like all Rolex watches, the Lady-Datejust is covered by the Superlative Chronometer certification. This designation testifies that every watch leaving the brand’s workshops has successfully undergone a series of tests conducted by Rolex in its own laboratories according to its own criteria. The Superlative Chronometer status is symbolized by the green seal that comes with every Rolex watch and is coupled with an international five-year guarantee. With its timeless style, it makes sense that Lady-Datejust remains a great symbol of achievement for any woman who wears one. As an Official Rolex Jeweler in the Boston area, Long’s has the expertise and technical know-how to assist you in selecting the perfect Rolex to commemorate your accomplishments. Visit us at Long’s to experience the Lady-Datejust first hand.