< Back ROLEX AND THE US OPEN: AN EVENT TO REMEMBER Sep 8, 2022 < Back New Englanders love tennis. The Tennis and Racquet Club, which opened in 1902 in Boston is one of the oldest courts in the United States of America. But our passion for this sport of kings isn’t limited to our geography. Every year, the US Open —the last Grand Slam tournament of the season— takes place not too many miles from Long’s Jewelers New England boutiques. To add extra interest, this 141-year-old tradition is also supported by Rolex. The 2022 US Open features appearances by beloved champions as well as the next generation of tennis stars, making it one of the most talked about sporting competitions of the year. But to truly appreciate this historic tournament, it helps to know its history and Rolex’s many milestones at the Open. ROLEX AND THE US OPEN: AN ELECTRIC ATMOSPHERE The US Open is the final Grand Slam® tournament of the tennis season. As a privileged partner of world tennis, Rolex has been associated with this event since 2018. As a vital partner of tennis, Rolex has been Official Timekeeper of the US Open since 2018. Inaugurated in 1881, this tournament has been played on the hard surface at Flushing Meadows, New York, since 1978. Among the 17 competition courts is the largest in the world, Arthur Ashe Stadium, with a seating capacity of more than 23,500. A FUSION OF ENERGY The US Open is known for its electric ambience, a reflection of New York itself, “the city that never sleeps”. At this vibrant, dynamic event – played at the USTA Billie Jean King National Tennis Center – the action also unfolds in the stands, where spectators are not afraid to give voice to their excitement. During matches, the energy emanating from the fans, the court and the city converge to galvanize the players. ROLEX TESTIMONEES AND THE US OPEN Amid this incandescent atmosphere, US Open matches have become legend. Bianca Andreescu’s 2019 win and Roger Federer’s five consecutive titles from 2004 to 2008 are etched in memory. Alongside them, Rod Laver, Chris Evert, Stefan Edberg, Pat Rafter, Justine Henin, Juan Martín del Potro, Angelique Kerber, Sloane Stephens and Dominic Thiem, all Rolex Testimonees and US Open victors, embody technical precision and the quest to become a better version of oneself. THE TOURNAMENT OF TRAILBLAZERS The US Open is fertile ground for innovation in tennis. From introducing the tiebreak and scheduling games at night, to implementing Hawk-Eye Live – a digital refereeing system that makes line calls immediately – every effort is made to ensure the tournament remains as compelling as ever. ROLEX AND TENNIS: PARTNERS FOR ALMOST 45 YEARS Since Rolex first partnered with The Championships, Wimbledon, in 1978, the brand has enjoyed a privileged relationship with tennis, one founded on shared values: the perpetual quest for excellence, a passion for precision and innovation, the elegance of movement, unwavering effort, a respect for tradition and the drive to always push beyond personal limits. Over the years, Rolex has extended its involvement in the sport and now supports most of the major competitions: the four Grand Slam® tournaments, the Davis Cup, the Laver Cup, the Nitto ATP and WTA Finals, and all of the ATP Masters 1000 tournaments, including the Rolex Monte-Carlo Masters, the Rolex Shanghai Masters and the Rolex Paris Masters. Over the years, Rolex has extended its involvement in the sport and now supports most of the major competitions: the four Grand Slam® tournaments, the Davis Cup, the Laver Cup, the Nitto ATP and WTA Finals, and all of the ATP Masters 1000 tournaments, including the Rolex Monte-Carlo Masters, the Rolex Shanghai Masters and the Rolex Paris Masters. Just like Rolex and the US Open, Long’s treasures tradition and innovation equally. As an Official Jeweler, we are one of the only jewelers allowed to sell Rolex watches. Our highly skilled team will guide you through our collection of iconic timepieces. Book an appointment today to visit one of our Boston area boutiques and find the perfect timepiece.