Oyster Perpetual Day-Date: The Realization of an Ideal

 

While our roots are firmly in the Boston area, our clients have interests across the country and around the world. One of the reasons that the Rolex Oyster Perpetual Day-Date is so beloved by Long’s customers is because it tells the time with precision and elegance that is instantly internationally recognizable.

In particular, its distinctive President bracelet, exclusive use of precious metals and its striking, arc-shaped Day-Date window at 12 o’clock have made it a favourite of Bostonians because it allows you to live in the moment and beyond. Here’s a brief history of this eternally tasteful timepiece.

Midnight Hour

When midnight strikes, the Oyster Perpetual Day-Date forms a bridge between past and future, between what has been achieved and what remains to be lived. Since 1956, it has borne witness to the greatest moments in history on the wrist of visionaries, virtuosos and pioneers. Those who make each day a promise for the future.

At its launch in 1956, the Day-Date was a major innovation: it was the first calendar wristwatch to indicate, in addition to the date, the day of the week spelt out in full in an arc-shaped window at 12 o’clock on the dial – a technical feat at the time.

Made exclusively of precious metals – 18 ct yellow, white or Everose gold or 950 platinum – and accompanied by its emblematic President bracelet, its multiple dials make it the ideal canvas for self-expression.

The Day-Date Speaks Its Wearer's Language

Although the days may be the same wherever you are in the world, they are written differently depending on the language. Using most writing systems – Latin, Arabic, Cyrillic, Hebrew, Japanese, Chinese ideograms and even the Ge’ez alphasyllabary used in the Horn of Africa – the Day-Date expresses the cultural identity of its wearer. Available in a choice of 26 languages, it is a truly international, universal and personal watch. 

The Miracle of Midnight: An Ideal of Precision

When midnight strikes, the day and date simultaneously change in their respective windows on the dial. This watchmaking feat, the “miracle of midnight”, relies on a disc mechanism. It is the fruit of numerous years of research: from 1950 to 1955 Rolex registered four patents for timepieces featuring an indication of day and date.

Today, the Day-Date is equipped with a new-generation movement, calibre 3255, entirely developed and manufactured by Rolex for a superlative level of performance. 

The President Bracelet

Created especially for the launch of the prestigious Oyster Perpetual Day-Date in 1956, the three-piece link President bracelet, made only from 18 ct gold or 950 platinum, is still reserved exclusively for the Day-Date and precious metal versions of the Datejust.

A Precious Ally 

Worn by many of the world’s political figures, directors and visionaries, the Day-Date is instantly recognizable, in particular, thanks to its emblematic President bracelet, whose evocative name, together with the eminent figures who have worn it, ensured the Day-Date became known as the “presidents’ watch”. 

Decades come and go, but the Day-Date remains where it has always been – at the cutting edge of modernity. A timepiece of prestige and the fruit of Rolex's watchmaking expertise, the Day-Date accompanies those personalities who shape the world in their respective disciplines through their commitment, human qualities and creative genius.

Among the Rolex Testimonees associated with the Day-Date, the brand celebrates American skier Lindsey Vonn, Swiss tennis player Roger Federer, American filmmaker Martin Scorsese and golfers Arnold Palmer, Jack Nicklaus and Gary Player.

Whether you are exploring New England or beyond, Long’s Jewelers is proud to be part of your life’s journey. Our well-informed team wants to share our knowledge and passion for all things Rolex with our customers. Visit one of our Boston-area boutiques to discover the Day-Date collection in person.

As an Official Retailer, only we are allowed to sell Rolex watches. With the necessary skills and technical know-how, we will help you make the choice that will last a lifetime. 

Contact us to book an in-store visit today.