(Burlington, MA) Long’s Jewelers delivered another packed house during its annual Wedding Band Weekend event at their Burlington location Friday March 23 through Sunday March 25. Nearly 2,000 young women and men visited Long’s that weekend to find the wedding bands that fit their dreams and their budgets. Wedding Band Weekend is a longstanding annual event at Long’s Jewelers and this year was the best ever, thanks partly to the average sale increasing more than 25% over 2011. With the help of the Platinum Guild, Long’s taught all event attendees about the benefits of choosing a platinum wedding band and, as a result, Long’s sold more platinum than any other metal type.
The event brought together some of the world’s top bridal ring designers including Ritani, Mémoire, DIANA, A. JAFFE, Furrer-Jacot, Scott Kay, and many more to share thousands of choices in platinum, gold, diamond, and custom wedding bands. In addition, the event highlighted including wedding professionals and companies thrilled to interact with this younger demographic. The Platinum Guild, TAG Heuer, Jordan’s Furniture, The Capital Grille, Men’s Wearhouse, Konditor Meister, and more all provided incredible prizes geared toward this audience.
“It’s inspiring to see so many engaged couples who are just so happy to be starting a life together” said Craig Rottenberg, President at Long’s, “It’s such a thrill to help guide them towards the right wedding bands, which they’ll wear everyday for so many years to come. I’m always amazed to see how many different wedding styles are chosen over the weekend to reflect the unique personalities of New Englanders.”
To see pictures from Wedding Band Weekend, view our slideshow on Flickr.