Finding the right diamond is anything but an exact science. It is a decision you want to get right, and the only thing you know for sure is that you do not want to get duped. How can you be sure you’re making the right decision? It all starts with the right education. Unlike other jewelers, Long’s has a unique philosophy that starts with the 4Cs but then goes much further. Unfortunately, certificates don’t tell the whole story so diamond sellers can easily misrepresent the true quality, beauty and value of a diamond.

It is important to learn more than the standard 4C lessons and be wary of jewelers who concentrate only on the basics. Work with a trustworthy jeweler so you can be 100% confident in your decision. Let’s start your education about the well-known 4Cs and the little-known 5th C: Certainty.