Long's Jewelers : Diamonds, Engagement Rings, Fine Jewelry, Watches and more at Boston's Best Jeweler

Long’s Jewelers is having a traveling
Vintage, Antique, & Pre-Owned Jewelry Event!

Starting Tuesday September 20, 2011, our expanded vintage, antique, and pre-owned jewelry collection will be touring select Long’s locations. Our Traveling Jewelry Show includes special savings on our entire Estate, Vintage, and Pre-Owned Jewelry Collection:

One-of-a-kind pieces from Victorian, Edwardian, & Art Deco periods
Previously loved jewelry and watches from famous designers
Experienced, knowledgeable staff on hand to advise you

As the birthstone for May, the emerald, a symbol of rebirth, is believed to grant the owner foresight, good fortune, and youth. Emerald, derived from the word smaragdus, meaning green in Greek, was mined in Egypt as early as 330 B.C. Today, most of the world’s emeralds are mined in Colombia, Brazil, Afghanistan, and Zambia. The availability of high-quality emerald is limited; consequently, treatments to improve clarity are performed regularly.

Long’s Jewelers was excited to participate in the North Shore Concours d’Elegance at Endicott College in Beverly, MA on Sunday, July 31.

The Concours d’Elegance is a car show featuring rare and antique cars – some are even one of a kind. The breathtaking location at Endicott College is right on the water, a perfect setting …

Two birthstones are available for August birthdays: Peridot and Sardonyx.

June counts three gems as birthstones, Pearl, Alexandrite, and Moonstone.

There’s no better way to demonstrate your love than by giving a ruby in celebration of a July birthday. Rubies arouse the senses, stir the imagination, and are said to guarantee health, wisdom, wealth and success in love.

On July 21, Long’s in Burlington hosted a special Marco Bicego Trunk Show where customers were invited to preview special collections from jewelry designer Marco Bicego.

On July 21 and 22, 2011 Long’s in Peabody had a special
preview event for the Fall 2011 collections from Yvel.

Throughout the year, the average person buys several gifts for a range of occasions. Some gift giving opportunities happen annually (birthdays, holidays, anniversaries) while others are unique milestones that take place less often (weddings, new babies, graduations). Certain gifts are notoriously more difficult to buy than others, and if you ask most people, Father’s Day gifts fall under that category! Since Dad can only use so many gift clubs, power tools, and neck ties, use our list as a guide for fresh new ideas to give Dad this Father’s Day.

In May, Long’s Jewelers had the pleasure of hosting Ivanka Trump in our Boston store in the Financial District to mingle with guests and share an expanded selection of her jewelry line. An intimate group of Long’s customers was thrilled to meet Ivanka and try on her jewelry which is a collection of unique jewels that Rock Tradition with a modern twist on fine jewelry’s most desirable classics from the 20s to the 60s. Ivanka combines her innate understanding of modern luxury with a vision of heirloom-chic jewelry that fits perfectly into the lives of today’s intelligent, self-assured women and inspires elegance in a new generation.