Long's Jewelers : Diamonds, Engagement Rings, Fine Jewelry, Watches and more at Boston's Best Jeweler

When it comes to giving advice about love, we leave it to the experts like Meredith from Love Letters. But when it comes to planning that perfect Valentine’s Day, gift giving advice is our sweet spot and everyone at Long’s is ready to help. The truth is that different gifts send different messages and we’re here to translate. Here are some common questions we have heard over the years about Valentine’s Day, and our tried and true advice…

Don’t miss Long’s Jewelers Annual Wedding Band Weekend! For one weekend only, Long’s will have the largest collection of gold, platinum, diamond, and custom wedding bands from top designers like Scott Kay, Ritani, Mémoire, Penny Preville, Furrer-Jacot, Armadani, and more.

Amethyst, the gemstone believed by ancient Greeks and Romans to ward off the intoxicating powers of Bacchus, also is said to keep the wearer clear-headed and quick-witted. Throughout history, the gemstone has been associated with many myths, legends, religions, and numerous cultures. English regalia were even decorated with amethysts during the Middle Ages to symbolize royalty. It has been associated with many myths, legends, religions, and numerous cultures. Amethyst is purple quartz, a beautiful blend of violet and red that can found in every corner of the earth. Historically, the finest amethyst were found in Russia and were featured in much royal European jewelry. Today, while Brazil is the primary source of this gemstone, fine material can be found elsewhere, especially in Zambia.

From the infamous and extravagant royal wedding of Prince William and Kate Middleton to the simple civil ceremony of Paul McCartney and Nancy Shevell, 2011 was a big year for celebrity engagements and marriages.

Gold and precious metal prices are near an all-time high which makes now the perfect time to bring your unwanted gold, jewelry, fine watches and diamonds to Long’s for cash or to trade in towards a new piece for yourself or someone you love.

Each year, Long’s Jewelers gathers up gifts to give to less fortunate children in the area for the holidays. To help bring smiles to the faces of the kids at Children’s Hospital in Boston who are unable to be at home, everyone at Long’s Jewelers pitched in to send them some special gifts to enjoy this time of year. Today, we dropped off two heaping bags of toys and presents for all the girls and boys to enjoy.

Garnet, the birthstone for January, signifies eternal friendship and trust and is the perfect gift for a friend. Garnet, derived from the word granatum, means seed, and is called so because of the gemstone’s resemblance to a pomegranate seed. References to the gemstone dates back to 3100 B.C., when the Egyptians used garnets as inlays jewelry. Garnet is the name of a group of minerals that comes in a rainbow of colors, from the deep red of the pyrope garnet to the vibrant green of tsavorites. Today, the most important sources for garnet are Africa, Sri Lanka, and India.

The holiday shopping season is well under way. If you have not completed your shopping yet, you are not alone. Whether you started shopping on Black Friday or are waiting until December 24, we have some gift suggestions that are sure to please that special someone on your list.

Since 1985, Long’s Jewelers has served as an Official Sponsor of the Boston Marathon, providing individual trophies for the race winners each year. We also provide licensed merchandise to commemorate the historic race. New this year, we are adding limited edition art prints by award winning artist Misha Lenn. Misha’s depiction of the finish line at the Boston Marathon will be available for purchase both online and at the John Hancock Sports & Fitness Expo prior to the 116th Boston Marathon.

Preview special collections from John Hardy at our upcoming trunk shows in Peabody and Burlington.