"When love and skill work together, expect a masterpiece."
Charles Reade

The beauty, brilliance and value of a diamond come from its cut. A well-cut diamond acts as a prism, splitting white light into a brilliant rainbow of colors. Cut determines the performance or sparkle of a diamond.
Is there a difference between a high performance car and an economy car? Of course there is! Most diamonds are cut for weight retention while others are refined for performance. If a diamond sparkles more than another or performs better, it is more beautiful and therefore more valuable. Cut is the most important determinant in the value of a diamond.