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Cut | Carat | Color | Clarity

Finding the right diamond is anything but an exact science. In fact, choosing your diamond will likely be a complex and highly emotional decision. Your goal is to find a remarkably beautiful stone at the right value, but this is often easier said than done.

While a diamond's value is partially determined by its rarity (color, clarity, and carat weight), it is equally important to consider its beauty (how the diamond performs and sparkles). However, letters and numbers describing a diamond do not guarantee beauty! Seeing a diamond with your own eyes, feeling it in your hand and judging its unique beauty for yourself is the key to understanding its inherent value.

At Long's Jewelers, we have held ourselves to the highest standard of hand selecting beautiful diamonds for over a century. Our history of teaching and offering great value to New England has earned us a coveted position in the prestigious American Gem Society. Come in and see why Long's Jewelers has built such a strong reputation for beautiful diamonds and unmistakable value.

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